Forest Mall

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Forest Mall
Location Fond du Lac, Wisconsin
Address 835 W. Johnson St.
Opening date 1973
Developer Melvin Simon & Associates
Owner Simon Property Group
No. of stores and services 50
No. of anchor tenants 3 (formerly 5)
Total retail floor area 500,000 square feet[1]
No. of floors 1

Forest Mall is an enclosed shopping mall in Fond du Lac, Wisconsin. Opened in 1973, it is anchored by Younkers, Kohl's, and Staples.

Melvin Simon & Associates, now known as Simon Property Group, first announced plans for Forest Mall in 1964.[2] The mall opened in 1973, featuring Montgomery Ward, J. C. Penney, H. C. Prange Co., Prange Way, and G. C. Murphy.[3] Of these stores, Montgomery Ward, J. C. Penney, and Prange had relocated from downtown Fond du Lac.[4] The Montgomery Ward space was later taken over by Kohl's, the Prange Way space by Sears, and Prange's became Younkers.

Simon renovated the mall in 1998, adding skylights and new flooring.[5] In 2006, several new stores opened at the mall, although most were local retailers.[6]

In May 2014, the J. C. Penney closed, the last of the original anchors in the mall.[7] The Sears store closed November 2 of the same year, as did the Forest Mall Cinema.

Some notable stores include Aeropostale, American Eagle Outfitters, Bath & Body Works, Dunham's Sports, GNC, Hot Topic, Maurices, and Victoria's Secret.


  1. ^ "Leasing information". Simon Property Group. Retrieved 22 February 2013. 
  2. ^ "Wisconsin". Chain Store Age (Lebhar Friedman): E–70. 1964. 
  3. ^ "Wisconsin". CSA Super Markets (Lebhar Friedman): 100. 1973. 
  4. ^ Burayidi, Michael. Downtowns: Revitalizing the Centers of Small Urban Communities. p. 50. 
  5. ^ King, Jenny (1 September 1997). "Adaptability is key in the hardy Midwest". Retail Traffic Mag. Retrieved 22 February 2013. 
  6. ^ Stanek, Heather (9 October 2006). "Mall populated with variety of new retailers". The Reporter. Retrieved 22 February 2013. 
  7. ^ Davidson, Paul (14 January 2014). "JCPenney closing 33 stores, laying off 2,000". USA Today. Retrieved 21 January 2014. 

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