Forever Yours (Alex Day song)

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This article is about the song by Alex Day. For other uses, see Forever Yours.
"Forever Yours"
Forever Yours (single cover).jpg
Single by Alex Day
Released 10 November 2011 (2011-11-10)
Format Digital download
Recorded 2011
Genre Synthpop
Length 2:52
Writer(s) Alex Day
Producer(s) Alex Day
Alex Day singles chronology
"Across the Sea"
"Forever Yours"
"Lady Godiva"
Music video
"Forever Yours" on YouTube
Audio sample
file info · help

"Forever Yours" is a single recorded by English musician Alex Day from his studio album Epigrams and Interludes.[1] It was released on 10 November 2011 in an effort to take the Christmas Number 1 spot in the UK Singles Chart. The song's lyrics describe "accepting that all you will be with someone is friends and that being enough."[2] Day has described the track as "a simple great dance pop song that a lot of people can get behind."[3]

Campaign for Christmas Number 1[edit]

"Forever Yours" is Day's third attempt to get into the charts by utilising the internet. In 2009, Day was part of the Chartjackers project, which charted at number 36 in the UK.[3] In 2010, Day was part of the collective "Sons of Admirals" along with three other YouTubers.[4] The group's cover of Cat Stevens' song "Here Comes My Baby" peaked at No. 61 in the UK Singles Chart.[5]

"Forever Yours" was released on 11 November 2011, with the goal to raise as much money as possible,[3] as most of the proceeds from the song will go to World Vision, an organization against child poverty.[6] Day has since released more remixes and versions of the song to maximize profits and sales including an acoustic version and a demo version.[3][6] Day launched the campaign as a response to X Factor singles routinely topping the UK Singles Chart on Christmas Day. He also created a YouTube holiday on December 18 called "Forever Day" as a way to let fans know when buying the single would count for the Christmas Day chart.[3][7] The song was given 16-1 odds of topping the UK Singles Chart on Christmas by William Hill.[8]

In the Official 2011 Mid Week Christmas Charts and the Official Christmas Chart, Alex charted at number four, selling over 50,000 copies in the UK, with Christmas Number 1 going to Military Wives for their single "Wherever You Are".[9][10] The single sold 100,000 copies worldwide in the same period.[11] Forever Yours then dropped to number 112 the following week, setting a record for the biggest drop in UK Singles Chart history, falling 108 places.[12] Had Alex topped the chart, he would have been the first unsigned artist to do so.[7]

Music video[edit]

The music video for "Forever Yours" was directed by housemate and fellow YouTuber Charlie McDonnell, and was released on 1 December 2011. In the music video, Day acts as both a superhero and a zombie. Day has stated that "the theme of the song is friendship", and that they "just wanted to pay homage to the kind of silly videos you might make when you were young, with your mates".[13] The music video received three million hits on YouTube within a month of its posting.[14] The music video is currently unavailable on McDonnell's channel, due to allegations of inappropriate sexual behaviour made against Day.[15]

Track listing[edit]

Digital download[16]
  1. "Forever Yours" - 2:52

Chart performance[edit]

Chart (2011) Peak
Canada (Canadian Hot 100)[17] 79
Ireland (IRMA)[18] 20
Netherlands (Single Top 100)[19] 99
Scotland (Official Charts Company)[20] 4
UK Indie (Official Charts Company)[21] 2
UK Singles (Official Charts Company)[22] 4
US Bubbling Under Hot 100 Singles (Billboard)[23] 7

Release history[edit]

Region Date Format
United Kingdom 10 November 2011[16] Digital download


  1. ^ Day, Alex (25 December 2011). "Epigrams, Charts and Jack". Retrieved 27 December 2011. 
  2. ^ Alex Day. "On acoustic music". Alex Day Music. Retrieved 20 December 2011. 
  3. ^ a b c d e Nicole Froio (20 December 2011). "An unsigned act for the Christmas Number 1?". The Independent. Retrieved 20 December 2011. 
  4. ^ Sons of Admirals. "Hey internet/fans/little Admirals...". Sons of Admirals website. Retrieved 2 January 2012. 
  5. ^ "Sons of Admirals Chart History". Official Charts Company. Retrieved 2 January 2012. 
  6. ^ a b Alex Day. "Forever Yours so far". Alex Day Music. Retrieved 20 December 2011. 
  7. ^ a b Cameron Rawson (20 December 2011). "Is Alex Day About to Make History?". Sound of the Day. Retrieved 20 December 2011. 
  8. ^ Jane Ball (10 December 2011). "Alex Day level with Justin Bieber in race for Christmas hit". Romford Recorder. Retrieved 20 December 2011. 
  9. ^ Sarah Bull (22 December 2011). "It's beginning to look a lot like a Christmas number one! Military Wives outselling rest of top 20 COMBINED in race for top spot". Daily Mail. Retrieved 22 December 2011. 
  10. ^ "No record label required: Unsigned Alex Day single sells over 50k in a week - more than Coldplay". Music Week. 25 December 2011. Retrieved 30 December 2011. 
  11. ^ Alex Day (28 December 2011). "Alex Day Twitter Post". Twitter. Retrieved 2 January 2012. 
  12. ^ "Chart analysis: Weekly digital album sales finally break million mark". Music Week. 1 January 2012. Retrieved 7 January 2012. 
  13. ^ Alistair Foster (23 December 2011). "Singer set for monster hit with zombie spoof". Evening Standard. Retrieved 23 December 2011. 
  14. ^ Keith Caulfield (29 December 2011). "Alex Day's 'Forever Yours' Sends Him Flying on Billboard's Social 50 Chart". Billboard. Retrieved 2 January 2012. 
  15. ^ Butterly, Amelia. "Vlogger admits 'manipulative relationships with women'". BBC News. BBC. Retrieved 23 April 2014. 
  16. ^ a b "Forever Yours - Single by Alex Day". iTunes. 
  17. ^ "Canadian Hot 100 - Biggest Jumps - Week of December 31, 2011". Billboard. Retrieved 24 December 2011. 
  18. ^ "Chart Track: Week 51, 2011". Irish Singles Chart.
  19. ^ " – Alex Day – Forever Yours" (in Dutch). Single Top 100.
  20. ^ "Archive Chart: 2011-12-31". Scottish Singles Top 40.
  21. ^ "Archive Chart: 2011-12-31" UK Indie Chart.
  22. ^ "Archive Chart: 2011-12-31" UK Singles Chart.
  23. ^ "Bubbling Under Hot 100 Singles – Issue Date: 2011-12-31" (requires registration). Billboard. Prometheus Global Media. Retrieved March 30, 2012.