Forth & Towne
|Fate||Owned by Gap Inc.|
New York City
This section needs expansion. You can help by adding to it. (March 2020)
Forth & Towne is a defunct brand of clothing stores owned by Gap Inc., which owns Gap, Banana Republic, and Old Navy brands. It operated several test stores in the Chicago (Algonquin, Illinois; Aurora, Illinois; Skokie, Illinois; Schaumburg, Illinois), Atlanta, and New York City (West Nyack, New York) areas. Forth & Towne focused on women over 35 who grew up with the Gap brand, but have "lost touch" with it.
The name of the store refers to both the fact that it was Gap Inc.'s fourth retail clothing brand, and that the store design attempted to instill a feeling of community. The first Forth & Towne location to open was in West Nyack's Palisades Center; it opened on August 24, 2005.
In February 2007, Gap Inc announced that all 19 stores were slated for closure, and on June 15, 2007, the first store, in Schaumburg, closed. By the end of August, all Forth & Towne stores had ceased operating.
The closure affected approximately 550 employees. Gap Inc. anticipated $40 million of pre-tax expenses associated with the closure, over first and second quarters of fiscal year 2007. Any returns of Forth & Towne merchandise in areas affected by the closing were honored by Gap stores, Old Navy stores, and Banana Republic stores until December 31, 2007.
- Sarkar, Pia; Writer, Chronicle Staff (2007-02-27). "Gap gives up on 35-plus line / Forth & Towne: Not enough long-term potential". SFGate. Retrieved 2020-02-06.
- "Archived copy". Archived from the original on 2015-05-31. Retrieved 2016-02-04.CS1 maint: archived copy as title (link)
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