Forum Research

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Forum Research
IndustryMarket Research and Analysis
FounderLorne Bozinoff
Number of locations
9 branch offices
Key people
Lorne Bozinoff (President & CEO)
ServicesEnterprise Feedback Management
Customer Experience
Market and Consumer Research
Retail and Branch Research
Consulting Services
Number of employees
SubsidiariesThe Forum Poll
Footnotes / references

Forum Research is a Canadian market research and polling firm founded in 1993 by Dr. Lorne Bozinoff. Forum Research Inc. is headquartered in Toronto, Ontario and has offices throughout Canada (Edmonton, Toronto and Vancouver) and around the world (Houston, Buenos Aires, Dubai, Mumbai and Shanghai).

Political polling[edit]

Forum conducts regular polls on municipal, provincial and federal politics for major Canadian news outlets, including the Toronto Star,[3] National Post[4] and Sun newspaper chain. The firm conducted extensive polls during the 2010 Toronto mayoral election and the 2011 Canadian federal election, in which it was the first to predict through polling the defeat of the Liberal Party in Toronto and Montreal to the New Democratic Party.[5][6] Forum accurately stated the NDP surge in the 2011 Canadian federal elections, which was later validated by the official election results.[7]

Forum also conducts surveys on other social issues, including recent surveys on gun control,[8] 'gay-centric' schools[9] and abortion.

Business specialization[edit]

Forum Research specializes in political polling and customer satisfaction research. Some of the firm's research tools include small and large-scale telephone, interactive telephone, and online polling, focus groups, one-on-one interviews, mail, door-to-door, intercept and personal surveys.[citation needed]


  • Access Research
  • Service Metrics
  • RDDNet


  1. ^ "About US". Forum Research.
  2. ^ "Forum Research Inc". Manta.
  3. ^ "Ontario Liberals' support slumping, poll finds". Toronto Star. September 27, 2012.
  4. ^ "PQ headed to comfortable majority: Final poll before Quebec election". National Post. September 3, 2012.
  5. ^ "Pollster predicts Liberal strongholds will turn NDP". Macleans. April 27, 2011. Retrieved June 21, 2011.
  6. ^ "Jack finds his groove, NDP in reach of official opposition, says new Forum Research poll". The Hill Times. April 21, 2011.
  7. ^ "Polling and the NDP Surge". CBC Reality Check. April 25, 2011.
  8. ^ "Toronto residents gunning for handgun ban". Toronto Sun. August 13, 2012.
  9. ^ "Gay-centric school not OK with majority of city: Poll". Toronto Sun. October 2, 2012.

External links[edit]