Fougasse (cartoonist)

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World War II propaganda poster by Fougasse

Cyril Kenneth Bird, pen name Fougasse (17 December 1887 - 11 June 1965) was a British cartoonist best known for his editorship of Punch magazine and his World War II warning propaganda posters. He also designed many posters for the London Underground.

The son of Arthur Bird, a company director, he was born in London and educated at Cheltenham College and King's College London (B.Sc). While at King's College he attended evening art classes at the Regent Street Polytechnic and at the School of Photo-Engraving in Bolt Court. On 16 Sep 1914 he married Mary Holden Caldwell.[1]

He was seriously injured at the Battle of Gallipoli during World War I and invalided out of the British Army (his pen name is based on the fougasse, a type of mine). He first contributed to Punch in 1916, while convalescing, and also contributed to several other British newspapers and magazines, including the Graphic and Tatler.

As one of the best known cartoonists of the time, he was one of 170 authors who created doll-sized books exclusively for Queen Mary's Dolls' House; his illustrated verse tale, written on postage stamp-sized pages, was published as a regular-sized hardback in 2012 by the Royal Collection and Walker Books.[2]

In the course of the 1920s and 1930s, his drawings evolved from the traditionally representational to an innovative, spare, style that was both unique and popular, featuring in many advertising campaigns as well as in magazine editorial. He became art editor of Punch from 1937 to 1949, then editor[3] until 1953. He was the only cartoonist ever to edit the magazine. During World War II, he worked unpaid for the Ministry of Information, designing humorous but effective propaganda posters including the famous "Careless Talk Costs Lives" series. For this work he was awarded the honour of Commander of the Order of the British Empire in 1946.

He illustrated and co-wrote several humorous books with W. D. H. McCullough. These included the very successful Aces Made Easy – or Pons asinorum in a nutshell, on the subject of contract bridge, in 1934,[4] and You Have Been Warned – A Complete Guide to the Road, in 1935.[5]

In the mid 1950s, he taught at the Christian Science Sunday School in the Sloane Square church, which has since been converted into the Cadogan Hall concert hall.[6] He died in London, aged 77.

Since 2009 his cartoon of a butler carrying a tray has been used to illustrate the front page of British Airways' First Class menus, continuing an association with the airline which goes back to the 1930s when Fougasse penned advertising posters for BA's forerunner, Imperial Airways.


  1. ^ The Times 18 Sep 1914 page 1 col A
  2. ^ Alison Flood, "Miniature fairytale for royal dolls' house to be published full size", The Guardian, 18 April 2012.
  3. ^ Michael Maslin, New Yorker Cartoonists, A-Z Retrieved October 10, 2014
  4. ^ McCullough, W. D. H.; Fougasse (1934). Aces Made Easy. London: Methuen & Co. Ltd. 
  5. ^ McCullough; Fougasse (1935). You Have Been Warned. London: Methuen & Co. Ltd. 
  6. ^ John Paul Morrison Biography
  • Obituary The Times 14 June 1965 page 12 col E

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