Fox River Mall

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Fox River Mall
Fox River Mall logo
Sign adjacent to Interstate 41
Location Grand Chute, Wisconsin
Coordinates 44°16′08″N 88°28′13″W / 44.26899°N 88.47033°W / 44.26899; -88.47033Coordinates: 44°16′08″N 88°28′13″W / 44.26899°N 88.47033°W / 44.26899; -88.47033
Address 4301 W. Wisconsin Ave., Appleton, WI 54913
Opening date July 18, 1984; 33 years ago (1984-07-18)
Owner General Growth Properties
No. of stores and services 137 (As of May 2018)
No. of anchor tenants 5 (4 open, 1 vacant)
Total retail floor area
  • 1,183,953 sq ft (109,992.8 m2) (main campus)
  • 1,210,000 sq ft (112,000 m2) (total)
No. of floors 1
Public transit access Valley Transit
Stop near Target
Source: mall website[1]

Fox River Mall is an enclosed super-regional shopping center located in Grand Chute, Wisconsin, United States. It is a major driver of the local economy and its construction helped spur the growth of the Grand Chute shopping district, which is today known as the "shopping capital of Wisconsin". At 1.21 million square feet, it is the largest mall in the state.[2]

It is currently anchored by J. C. Penney, Sears, Macy's, Scheels All Sports, and Target.[3], with one vacant anchor space last occupied by Younkers.


Before the mall was built, the Appleton Metropolitan area was considered to be the only major metropolitan area in the United States that did not have a major regional mall to strengthen its economy. Local business leaders got together and encouraged a developer to build a mall. At this time the west side of Interstate 41 was largely undeveloped, making it the perfect place to build the mall. Since its opening, this region has been greatly developed and brings many visitors and businesses to the Appleton Metropolitan area. Today it contributes about 1 billion dollars annually to the local economy.[2][4]

The mall opened on July 18, 1984, with one anchor store, Sears, along with 67 other stores, a movie theater, and a Walgreens drugstore. Expanded several times in its history, with the last major renovation occurring in 2004, it became the largest mall in Wisconsin in 2014, with 1.2 million square feet.[2]

In May 2018, the mall's Younkers location closed. It had been an anchor tenant for 26 years.[5]


The Fox River Mall is located on approximately 137 acres (0.55 km2) of land. It is the largest shopping mall in Wisconsin, with over 140 stores.[3][2] It has a food court called the Northwoods Café, which includes more than a dozen counter vendors.[3] Fox River Plaza is a strip mall on the premises.

The main campus has a total retail area of 1,183,953 sq ft (109,992.8 m2). Some stores and restaurants are located in separate outbuildings off the main campus, making for a total retail area of 1,210,000 sq ft (112,000 m2).[2]

South entrance sign
The "Northwoods Cafe" food court

Fox River Mall is owned by General Growth Properties Inc.


  1. ^ "Shopping Mall in Appleton, WI | Fox River Mall". 
  2. ^ a b c d e "The Buzz: Fox River Mall Turns 30". The Post Crescent. Appleton, WI. Retrieved August 30, 2017. 
  3. ^ a b c "Fox River Mall Directory & Map". Retrieved 18 November 2017. 
  4. ^ "Appleton timeline". Retrieved 30 August 2017. 
  5. ^ Wallenfang, Maureen (January 31, 2018). "Younkers, an anchor store at Fox River Mall since 1992, to close". The Post-Crescent. Retrieved February 2, 2018. 

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