|Industry||Gambling / Online Bingo|
|Headquarters||One New Change,|
|Lee Feldman, Chairman of parent company GVC Holdings|
Kenny Alexander, Chief Executive Officer of parent company GVC Holdings
Claire McDaid, Director of Cashcade
|Brands||Foxy Games, Think Bingo, Cheeky Bingo, Bingo Scotland, ITV Bingo, Rollover Bingo|
Number of employees
|Parent||GVC Holdings PLC|
Foxy Bingo is an English online bingo site that launched in 2005. The brand is owned by Cashcade which is one of the gambling brands owned by GVC Holdings PLC (LSE: GVC), a constituent of the FTSE 250 index.
History & Operations
- Foxy Bingo was founded in 2005 with two bingo and chat rooms by UK]-based online gambling company, Cashcade. In July 2009, Cashcade was bought by PartyGaming. In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment.
- In September 2015, bwin.party was bought by GVC Holdings. Foxy Bingo’s sister site, Foxy Casino, was also launched in 2015. In 2019 Foxy Casino was relaunched as Foxy Games.
Branding & Marketing
- Celebrities associated with the brand include British television personality Katie Price between 2006 and 2008, and stars of the reality TV show The Only Way is Essex, Joey Essex and Lauren Goodger (with her boyfriend Jake McLean), in 2015.
- The site rebranded in March 2017 using the American actress Heather Graham as the new face of a £10 million Marketing Campaign.
Sponsorship & Partnerships
Foxy Bingo has had many sponsorship deals such as:
- 2011 Foxy Bingo & Smooth Radio – On July 11th Foxy Bingo sponsored both Smooth Radio’s weekday afternoon show with David Jensen and Real Radio’s evening show with David Heane for 13 weeks
- 2014 Celebrity Speed Dating
- Foxy Bingo sponsored The Jeremy Kyle Show, a British tabloid talk show presented by Jeremy Kyle for nine years from February 2008 until March 2017.
Foxy Bingo offers bingo games as well as a variety of instant win games (i.e. slots). All games are internet based and playable on desktop, tablet and mobile via Android as well as iOS devices.
- Bingo is Foxy Bingo’s core product. The platform is powered by the Dragonfish networks and offers its customers a number of bingo variants including 75 ball and 90 ball bingo. The company has more than 15 active rooms on site including two free rooms, a Newbie room and a bi-weekly VIP game.
Instant Win Games
- Foxy Bingo offers more than 350 instant win games including slots, table games, scratch cards and instant wins. Third party game vendors include Netent, Thunderkick, SGI, Blueprint, Paraplate and Icon.
Charity & Community Contributions
- 2014 'Think Pink' charity campaign 
- 2014 Super League Grand Final 
- 2016 Sue Ryder Mascot World Cup 
- "Foxy Bingo launches new casino offering".
- "Foxy Casino Relaunches As Foxy Games".
- Aron, Isabelle (05 January, 2015) Foxy Bingo Brings in Joey Essex for PR push PR Week
- Min, Hayley (13 August 2015) Lauren Goodger poses in a VERY saucy photoshoot with boyfriend Jake McLean OK! Magazine
- (04 February, 2011) New ad campaign from Foxy Bingo The Drum
- Heather Graham is unveiled as face of Foxy Bingo in hilarious new advert
- Menmuir, Ted (06 March, 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
- Oliver, Sarah (04 March, 2017) Heather Graham tells EVENT about being back in Blighty, filming a TV comedy about bigamy Mail Online
- Edmonds, Lizzie (06 March, 2017) You're not told Leonardo Dicaprio's age when you read him so why mine The Standard
- Jeffery, Morgan. "Heather Graham on Gambling and Downton Abbey". The Metro.
- Jill, Robinson. "Heather Graham is directing her own movie to tackle sexism in Hollywood".
- "Heather Graham strips naked except for her high heels as she takes a very sexy bubble bath in new Foxy Casino advert". The Sun.
- "Foxy Bingo partners smooth radio and real radio".
- "Foxy Bingo hosts celebrity speed dating love shop".
- (14 February 2008) Foxy Bingo signs deal to sponsor Jeremy Kyle Show * Foxy Bingo now sponsers Friends on Channel 5 From 2019 onwards] Marketing Week
- Kamouni, Sara (25 February 2017) FOXY LADY Hollywood actress Heather Graham unveiled as the new face of Foxy Bingo and Casino The Sun
- "Foxy Bingo is thinking pink for breast cancer awareness month".
- "Super league grand final jason robinson expects a classic between wigan and st helens". Sky Sports.
- "Foxy Bingo sponsors Sue Ryder Mascot World Cup".