Fran Maier

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Fran Maier
Fran Allocca
Alma materStanford University
Known forCo-founding, TrustARC, and BabyQuip

Fran Maier is an American entrepreneur and business executive. She is best known as the co-founder of companies including, TrustARC, and BabyQuip.

Early life[edit]

Fran Maier was born as Fran Allocca and grew up in Santa Fe, New Mexico, graduating from Santa Fe High in 1980. She then graduated with a degree in public policy from Stanford University,[1] where she also earned her MBA in 1989.[2] Early in her career she worked in marketing for companies including Clorox and AAA.[3]

Company founding[edit]

In 1995 Maier co-founded, where she was also their founding marketing director and soon became the company's first general manager while it was still known as Electric Classifieds.[4] Early in her tenure she describing her work as evangelizing online dating as a whole industry rather than just the company, in order to develop a market for dating sites.[5][6] Following the sale of in 1998, Maier then worked with several other start-ups, [7] including[8] and[9]

In 2001 she joined as executive director of Truste, a nonprofit Internet privacy organization.[10][11][12] During her work with the company, now named TrustARC, Maier transitioned the company from a non-profit industry association to a venture-backed company, raising its first round of capital from Accel Partner.[13] Following her tenure, Maier became a mentor to new start-ups in Silicon Valley, starting in 2013 after providing a keynote speech before that year's Women 2.0 conference. Through her advisory business, she has focused on primarily female company founders in the technology industry.[14]

In 2016 Maier became the co-founder[15] and CEO of BabyQuip (originally Babierge), which rents baby and toddler through a peer-to-peer online network.[1] One of the focuses of the company is matching parents to baby equipment while travelling.[16]

Personal life[edit]

Fran Maier is a mother of two.[3]


  1. ^ a b Mexican, Bruce KrasnowThe New. "Santa Fe startup Babierge uses Airbnb-like network to rent out baby gear". Santa Fe New Mexican.
  2. ^ "Fran Maier of and TRUSTe: Driven By a Passion for Internet Privacy". Business Trends and Insights.
  3. ^ a b Kushner, David (April 6, 2019). "Recruiting Women to Online Dating Was a Challenge". The Atlantic.
  5. ^ Melendez, Steven (October 19, 2015). "How Has Helped Us Hook Up And Find Love Since 1995". Fast Company.
  6. ^ Stephanie Helen Blake (2007). A Virtual Love Triangle: Mainstream Online Dating Sites, the Companies that Own Them and Women Subscribers, Volume 2. University of Minnesota. p. 197.
  7. ^ Stillman, Jessica (November 29, 2012). "Lessons From a Bad Exit".
  8. ^ "IVillage is not alone". MarketWatch.
  9. ^ "Free ISPs Changing Online Marketplace". Los Angeles Times. April 27, 2000.
  10. ^ "How women in tech see Ellen Pao's gender discrimination case". PBS NewsHour. March 27, 2015.
  11. ^ Kauflin, Jeff (July 14, 2014). "How To Get The Most Out Of The Network You Already Have". Fast Company.
  12. ^ Hansell, Saul (July 15, 2008). "Will the Profit Motive Undermine Trust in Truste?".
  13. ^ "TrustArc raises $70 million to help companies implement privacy and compliance programs". July 10, 2019.
  14. ^ Gascoigne, Adriana (June 4, 2019). "Tech Boss Lady: How to Start-up, Disrupt, and Thrive as a Female Founder". Basic Books – via Google Books.
  15. ^ "Babierge raises $1.3 million for baby gear rental service". April 19, 2018.
  16. ^ "Here's a travel hack that lets you leave all your baby gear at home".