Francis Buttle

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Francis Buttle is a customer management consultant and honorary professor of Marketing and Customer Relationship Management. He is author of more than 160 peer-reviewed scientific papers and 14 books which have been cited over 13,000 times earning him an h-index of 43.[1]

Buttle is best known for his development of the discipline of "Customer relationship management" a strategic business practice that aims to build and maintain long-term mutually beneficial relationships with customers or other stakeholders. Buttle has researched, taught and consulted widely on Customer Relationship Management (CRM), marketing and customer service. He was the world's first university professor of CRM.

Buttle has taught CRM and related subjects in universities on three different continents. He was appointed to a sponsored chair in CRM at Manchester Business School in the UK. Buttle currently lives and operates a customer management consulting company in Sydney, Australia, providing consulting, management development and mentoring services to for-profit and not-for-profit organizations.


  • Profile: Francis Buttle;; 2014