Frank H. Fleer

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Frank Henry Fleer (1860[1]—November 1, 1921) was an American confectioner whose Fleer corporation developed the first bubble gum from his earlier attempts.

Fleer was founded by Frank H. Fleer in 1913 as a gum manufacturer. Fleer's original formulation, called Blibber-Blubber, was never marketed to the public. It was not until 1928 that Walter Diemer was able to refine the formulation and market it as Dubble Bubble.

Fleer's company also went on to be innovators in the baseball card business, adding trading cards in 1923.[2]


Fleer died, aged 65, of a stroke in 1921.[3]


  1. ^ Benjamin, Susan. "The First Pop and Blam of Bubblegum!". Cool Confectionaries Blog. Susan Benjamin. Retrieved 26 July 2015. 
  2. ^ Stasff report (July 15, 2005). Fleer auction nets $6.1M. Philadelphia Business Journal
  3. ^ [1]