Frank Radice

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Frank Radice
FR photo.png
Francis John Radice

1949 (age 72–73)
Other namesFrank Radice
EducationBethesda Chevy Chase High School, 1968
University of Maryland, College Park, 1972
OccupationTelevision Industry Executive
Years active1972 - Present

Frank Radice is a television industry executive, businessman and author. He resides in New York City and London, England.

Radice currently serves as Managing Partner of VIDA F.R. Company, a promotion, marketing, media, and consulting firm with offices in New York City, Los Angeles, and London. Radice also serves as the Expert-in-Residence[1][2] at Definition 6, an Atlanta-based unified digital marketing agency . He is also the Creative Adviser to Thought Development and ON-AIR Pro. Radice is a Member, Directors Guild of America (DGA), Writer/Member, Broadcast Music Incorporated (BMI) and on the Executive Advisory Board for the Broadway Walk of Stars.[3]

Television Career (1972-2009)[edit]

Frank Radice was President and Chief Marketing Officer of the National Academy of Television Arts & Sciences (NATAS)[4] where he added a new category of National Emmy Award for Promotional Announcements and transacted a deal with Associated Television International to broadcast the Daytime Emmy’s on the CW.[5]

From 1973 to 1991, Radice was a producer at ABC News for Nightline, World News Tonight, Good Morning America and The Last Word.

At NBC, Radice was an executive vice president who helped develop the "NBC News: America's News Leader" campaign.[6]

In 2007, he oversaw the marketing of “Where in the World is Matt Lauer?"[7] which became a successful online NBC Today Show franchise and was sold to Hyundai Motors under a sponsorship agreement. Radice also coordinated a deal agreement between NBC Universal and Procter & Gamble that launched a web site catering to the pet industry.

Book Publishing Career[edit]

In 2006, Frank and his wife, Vida, co-wrote "Sam Katz on the Loose" a pop-up children's book illustrated by Charles Fazzino and published by Random House.


Radice is a musician, songwriter and composer. During his early years, he sang and played guitar in several rock and blues bands including The Righteous Brothers, Peaches & Herb, The Phil Flowers Band and Sideshow. Later in his career, Radice co-wrote the “America’s First Family” theme, and was Executive Producer of the Emmy nominated “Live For Today”[8] and "Why I Love Today" themes,[9] all for NBC’s Today Show.[10]

In 2008, Frank worked with the legendary composer and producer, David Foster, and "Band from TV", on 2 cuts for the CD release of the music from the hit television series House M.D. with proceeds benefiting various charities on the House M.D. Original Television Soundtrack.[11]


  1. ^ "Archived copy". Archived from the original on 2010-11-19. Retrieved 2010-11-16.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ "June 28, 2010 | Well Dunne! Blog". Archived from the original on 2010-11-17. Retrieved 2010-11-16.
  3. ^ "The Broadway Walk of Stars Foundation, Inc. in New York City".
  4. ^ "NATAS taps Frank J. Radice". The Hollywood Reporter. February 4, 2009.
  5. ^ "home". Mediabistro.
  6. ^ "AllBusiness: Unexpected Error Condition". Archived from the original on 2010-11-19. Retrieved 2010-03-18.
  7. ^>
  8. ^ "RTDNA - Radio Television Digital News Association - Journalism, Edward R. Murrow, First Amendment - Supplier News Releases - 615 Music and NBC's Today Show Team up Again". Archived from the original on 2012-03-17. Retrieved 2010-11-16.
  9. ^ "Theme Song for NBC's "Today Show" | 615 Music Creates New Theme Song for NBC's "Today Show"". Archived from the original on 2011-03-04. Retrieved 2010-11-16.
  10. ^ "615 Music "Scores" Big with Three Daytime Emmy Award Nominations | The Briefing Room". Archived from the original on 2009-12-19.
  11. ^ "Welcome to". Archived from the original on 2011-07-23. Retrieved 2010-11-12.


External links[edit]