|Born||Bombay, British India|
|Occupation||Writer, Advertising executive|
He began his career as a writer with The Times of India. After his initial foray into writing, he began to have his articles published fairly regularly.
Malavika Sanghvi wrote in her column in The Times:
The insecurity of mediocrity, and the largesse of genius. These were the thoughts that engaged me when I learnt that Frank Simoes had died on Sunday. Early on in his career he had established himself as the finest copywriter of his era; won every accolade, climbed every mountain, conquered every vista. He could have covered himself with the laurels of the past, coasted along on his early victories, going on doing the same things endlessly. But no, he realised he had nothing left to prove. No territories to protect. No ego to defend. He didn't strut, neither did he swagger, nor blow his own trumpet. He just moved on. Abdicating his throne to the multitudes of the mediocre. Who strutted, who swaggered, who blew their own trumpets. Ah, the insecurity of the mediocre, and the largesse of genius.
- Shatrujeet, N (27 August 2002). "Remembering Frank Simoes". agencyfaqs. Retrieved 29 July 2015.
- Dalal, Sucheta (30 August 2002). "Frank Simoes: An advertising legend and a self-made man". suchetadalal.com. Retrieved 29 July 2015.
- Menezes, Ervell E. "The adman par excellence". The Sunday Tribune (India).
- Bobb, Dilip (12 January 2004). "Ad mad world: Book review: Frank Unedited: The Best of Frank Simoes". India Today. Retrieved 29 July 2015.