Frankie (magazine)

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Frankie (magazine) issue 43 cover.jpg
Issue 43
Editor Jo Walker
Categories Women, Culture, Art, Design, Style, Fashion,
Frequency Bi-monthly
Publisher Morrison Media
Total circulation 58,631[1]
Year founded 2004
Country Australia
Based in Melbourne
Language English
ISSN 1449-7794

frankie magazine is a bi-monthly Australian magazine, featuring music, art, fashion, photography, craft and other cultural content. In 2012, it was awarded Australian Magazine of the Year at the Australian Magazine Awards, as well as winning out over both Vogue and Harper's Bazaar for the Australian Fashion Magazine of The Year.[2]

History and profile[edit]

frankie magazine was launched in October 2004[3] by editor Louise Bannister and creative director Lara Burke.[4] In early 2008, Bannister was replaced by Jo Walker as editor, with Bannister becoming publisher.

frankie magazine is owned and published by niche publisher Morrison Media, and makes up "frankiepress" along with its men's publication, Smith Journal.[5] Morrison Media was acquired by Pacific Star Network in November 2014.[6] Both founders of the magazine, Louise Bannister and Lara Burke, left the magazine before the acquisition.[4]

The magazine was headquartered in Queensland until 2013 when it was relocated in Melbourne.[4]


The magazine's audience has grown gigantically since its inception, and is now estimated to be 286,000 globally. Despite the Global Financial Crisis which saw Australian magazine sales drop 3%,[7] frankie magazine's circulation rose by 31.60% in 2009. This made frankie magazine the fastest growing magazine in Australia.[8] They continued this trend in 2010, with circulation rising another 43.20%, according to the Australian Bureau of Circulation's January–June 2010 audit figures. This was the second year in a row that they had the highest growth out of all Australian magazines.[9] In comparison, Harper's Bazaar had an increase of 9.04% over the same time period.

frankie magazine is also hot in the social media scene, controlling the largest social media presence in Australian publishing, with over 175,000 Facebook fans and 55,000 Twitter followers.[10]


frankie magazine covers a range of cultural topics that concern the 20- to 35-year-old age bracket. Their content features DIY and vintage culture as well as music, art, fashion, photography, craft, humour, hipster culture, illustration and design. ABC's 7:30 Report described frankie magazine as being between "quite edgy" and "quite daggy", having a strong emphasis on strong, curious stories instead of diets and celebrity culture, supporting emerging artists, musicians, entrepreneurs and designers and preferring to profile up-and-coming hipsters rather than existing ones.[11]

It has many well known senior contributors, including broadcaster and writer Marieke Hardy, and author Benjamin Law.

Other publications[edit]

In addition to their magazine and website, frankie magazine has also published a series of books through their imprint, frankiepress. These are two recipe books, "Afternoon Tea" and "Sweet Treats", an anthology of frankie magazine photography called "Photo Album", a book on creative and collaborative areas called "Spaces", and their "Gift Paper Book".[12]

frankie magazine also brings out a calendar and a diary annually, which have both sold out every year to date.

In 2011 frankie magazine launched a quarterly bambino publication for men, titled Smith Journal.[13]


  • Editor Jo Walker
  • Creative Director Lara Burke
  • Publisher Louise Bannister
  • Designer and Fashion Co-ordinator Holly McCauely
  • Editorial Assistant and Online Editor Georgia Frances King
  • Senior Contributors Benjamin Law, Justin Heazlewood, Marieke Hardy, Daniel Evans, Rowena Grant-Frost
  • Editorial Contributors Rohan Williams, Andy Welch, Caro Cooper, Pip Lincolne, Lucy Corry, Eamonn de Burca, Eleanor Robertson
  • Senior Photographers Hilary Walker, Amanda Austin, Daniel Mahon, Natasha Cantwell, Carine Thevenau
  • Illustrators Sara Hingle, Dawn Tan, Amy Borrell
  • Circulation Alf Santomingo


  1. ^ Media kit
  2. ^ Australian magazine awards
  3. ^ David Dale (23 August 2013). "Magazines in a bind". The Sydney Morning Herald. Retrieved 30 April 2016. 
  4. ^ a b c Megan Reynolds (7 February 2014). "Frankie Press co-founders depart as Morrison Media moves sales hub to Melbourne". Mumbrella. Retrieved 29 October 2016. 
  5. ^ Frankie press
  6. ^ Alex Hayes (12 November 2014). "Frankie publisher Morrison Media bought out in $10m deal". Mumbrella. Retrieved 29 October 2016. 
  7. ^ Rachel Wells (20 February 2010). "Forget celebrity goss, this mag plays it smart and cool". The Age. Retrieved 23 December 2015. 
  8. ^ "Homemade magazine bucks the trend". ABC. 9 June 2010. Retrieved 23 December 2015. 
  9. ^ "ABCs: Masterchef magazine hits the big time while rise of Frankie continues". Mumbrella. 13 August 2010. Retrieved 23 December 2015. 
  10. ^ "frankie magazine (@frankiemagazine)". Twitter. Retrieved 23 December 2015. 
  11. ^ "The 7.30 Report". ABC. 8 June 2010. Retrieved 23 December 2015. 
  12. ^ "buy frankie magazine & Smith Journal magazine". frankie press. Retrieved 23 December 2015. 
  13. ^ Michael Lallo (13 August 2011). "Size doesn't matter. In a shrinking market, men's magazines try new models to stay on top". The Age. Retrieved 23 December 2015. 

External links[edit]