Franklyn MacCormack (March 8, 1906 – June 12, 1971) was an American radio personality in Chicago, Illinois from the 1930s into the 1970s. After his death, Ward Quaal, the president of the last company for which MacCormack worked, described him as "a natural talent and one of the truly great performers of broadcasting's first 50 years."
MacCormack began his radio career in South Bend, Indiana, and in 1930 had his first large-market job with WIL in St. Louis, Missouri. In 1933, he moved to WBBM in Chicago, Illinois, where he was "an actor, announcer and producer." His obituary in the Chicago Tribune said, "He developed his technique of lacing music with poetry while announcing in his native Waterloo, Ia."
MacCormack was the announcer of the long-running old-time radio serial Jack Armstrong, the All-American Boy. He was also the announcer for Easy Aces, Hymns of All Churches, Myrt and Marge, The Story of Joan and Kermit, The Wayne King Show, Woman in White, Bouquet for You, Caroline's Golden Store,:65-66. The Curley Bradley Show:88 and Dot and Will:103. Beginning November 9, 1936, MacCormack (poetry reader) and Jack Fulton (tenor) starred on Poetic Melodies. The program was carried on CBS.:526
On WCFL in Chicago, he was host of A Great Day for Music, and for many years he was the overnight broadcaster on two of Chicago's well-known clear-channel radio stations, first on WBBM and then on WGN, and thus was heard by listeners hundreds of miles from Chicago.
In contrast to the primary sports-and-talk formats of WBBM and WGN, MacCormack read romantic and sentimental poetry and played classical, big band and Broadway music. One poem, "Why Do I Love You?" became his signature, the first line of which he would typically use to begin his program:
- I love you not only for who you are, but for what I am when I am with you.
MacCormack's sotto voce style of reading these poems inspired the Bob and Ray character Charles the Poet, who can never get through one of his overly sentimental poems without breaking up into laughter.
In his final stint on radio, MacCormack hosted The All Night Showcase on WGN from 1959 until the day he died in 1971. The program was syndicated in addition to its broadcasts on WGN. The show originated at Uphoff's Rotunda Motel and Restaurant in Wisconsin Dells, Wisconsin for two weeks every summer, through the courtesy of local waterski show impresario Tommy Bartlett. An article in the June 27, 1965, issue of the Chicago Tribune reported, "These remote pickups ... are bigger nightly draws these summer nights than the city's biggest night clubs." Columnist Larry Wolters added, "People come from Madison, LaCrosse, Dubuque, Milwaukee, Chicago, and other places to watch Franklyn read his poetry, hear popular and familiar music, to hear him philosophize, and give out information on a variety of subjects."
Books and recordings
MacCormack edited the 245-page Why I Love You and Other Poems from My Old Book of Memories (John C. Winston Company, 1948), and a paperback edition was published in 1963 by Chicago's Carl Mack Books.
In 1958, MacCormack recorded an album for Liberty Records. The album, The Torch Is Burning, consisted of spoken-word interpretations of classic big band era popular songs, backed by a string orchestra arranged and conducted by Russ Garcia.
MacCormack married Barbara Carlson, his secretary, in 1961.
Behind the microphone
MacCormack was an enigma to his listening audience, a manifestation of the magic of radio. While some perceived him as an aloof, effete romantic, his real-life personality was a gregarious ordinary beer drinking Joe who could walk the streets of Chicago blending in with every other blue collar man (despite owning one of the shiniest black Cadillacs in town, a self-earned perk). Due to the immense power and reach of clear channel WGN his all night radio show, sponsored by the everyday man's Meister Brau beer, had a huge following of long haul truckers who tuned in his show because they could cross several state lines without having to change stations once.
MacCormack often incongruously interspersed romantic on-air poetry readings with talk of running down to the corner to buy the early edition of the morning paper which he would read while munching down a corned beef sandwich (listeners recall that his long-time engineer, who was with him the night he died while a record was playing in the first hour of the show commented on-air that MacCormack died after choking on a corned beef sandwich).
Late in his career MacCormack teamed up with recently widowed Nelson Eddy for a live concert in Chicago, leaving his flowing toupee at home and letting his fans see him as the simple radio announcer "behind the curtain" that he really was.
MacCormack became ill during the broadcast of June 12, 1971, and was quickly taken to a hospital. He had, in fact, suffered his second heart attack in a nine-month period, this time fatally, as he died Saturday afternoon. His time slot was initially filled by occasional guest host and staff newscaster Clif Mercer. 2,500 people gathered two days later to honor his passing.
- "Franklyn MacCormack, WGN Chicago Radio Personality
- "Franklyn MacCormack Dies; Veteran of Midnight Radio Show". Chicago Tribune. Illinois, Chicago. June 13, 1971. p. Section 4–23. Retrieved 19 July 2016.
- "What Do You Want to Know?". Radio Mirror. 10 (2): 69. June 1938. Retrieved 8 August 2016.
- Cox, Jim (2007). Radio Speakers: Narrators, News Junkies, Sports Jockeys, Tattletales, Tipsters, Toastmasters and Coffee Klatch Couples Who Verbalized the Jargon of the Aural Ether from the 1920s to the 1980s--A Biographical Dictionary. McFarland & Company, Inc. ISBN 978-0-7864-6086-1. Pp. 177-178.
- MBC - Jack Armstrong
- Terrace, Vincent (1999). Radio Programs, 1924-1984: A Catalog of More Than 1800 Shows. McFarland & Company, Inc. ISBN 978-0-7864-4513-4. P. 49.
- "Jack Pearl to Return to Air on NBC Tonight". Oakland Tribune. California, Oakland. November 9, 1936. p. 23. Retrieved July 18, 2016 – via Newspapers.com.
- Sies, Luther F. (2014). Encyclopedia of American Radio, 1920-1960, 2nd Edition. McFarland & Company, Inc. ISBN 978-0-7864-5149-4. P. 275.
- DeLong, Thomas A. (1996). Radio Stars: An Illustrated Biographical Dictionary of 953 Performers, 1920 through 1960. McFarland & Company, Inc. ISBN 978-0-7864-2834-2. P. 173-174.
- Wolters, Larry (June 27, 1965). "The Man the Night People Go For". Chicago Tribune. Illinois, Chicago. Retrieved 19 July 2016.
- Fortney, David (1971-06-14), "2,500 Gather in Memory of Franklyn MacCormack", Chicago Tribune, pp. A12
- "MacCormack Library fund over $2,000". Dixon Evening Telegraph. Illinois, Dixon. July 28, 1971. p. 20. Retrieved July 17, 2016 – via Newspapers.com.