Fraser P. Seitel

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Fraser P. Seitel
Born Fraser P. Seitel
Nationality American
Occupation Public Relations

Fraser P. Seitel (born June 6, 1946) is an American publicist and author.[1]

Seitel is president of Emerald Partners, a public relations firm that he and associates founded in 1992.[2] He is the author of the textbook The Practice of Public Relations,[3] the 1992 book IdeaWise: How to Transform Your Ideas, which he co-authored with Steve Rivkin, and Rethinking Reputation in 2012, co-authored with John Doorley.[4]

Seitel was senior counselor at Burson-Marsteller, and senior vice president and director of public affairs at the Chase Manhattan Bank in the 1980s.[5] He also has been a spokesman for the Rockefeller family.[6][7]

Seitel is also an adjunct professor at New York University School of Continuing and Professional Studies' graduate program in Public Relations and Corporate Communication.[8]

He has written opinion pieces for the Fox News website,[9][10][11][12] Fortune Magazine [13][14][15] and appeared on Larry King Live,[16] MSNBC, Glenn Beck, Fox Business Network, the Fox Radio Network and National Public Radio.[17][18]


  • The Practice of Public Relations 12th ed. by Fraser Seitel, Prentice-Hall/Pearson, 2014.
  • IdeaWise, by Steve Rivkin and Fraser Seitel, John Wiley & Sons, 2002.
  • Rethinking reputation : how PR trumps marketing and advertising in the new media world, by Fraser Seitel and John Doorley, Palgrave MacMillan, 2012.


  1. ^ "Celebrity Photo Gallery, Celebrity Wallpapers, Celebrity Videos, Bio, News, Songs, Movies". Retrieved 2014-08-05. 
  2. ^ "Frank Miller on Occupy: Spoiled Anarchist Babies". Retrieved 2014-08-05. 
  3. ^ "Author Fraser P. Seitel biography and book list". Retrieved 2014-08-05. 
  4. ^ "No to the Sin of ‘Spin’ | Inquirer Business". 2014-07-27. Retrieved 2014-08-05. 
  5. ^ Seitel, Fraser. The Practice of Public Relations, 11th edition. Prentice Hall (New Jersey: 2010), xxxi.
  6. ^ Santora, Marc (June 13, 2014). "Son%20of%20David%20Rockefeller%20Dies%20in%20Small-Plane%20Crash&_r=0". The New York Times. Retrieved June 23, 2014. 
  7. ^ "John D. Rockefeller’s Great-Grandson Richard Killed In Plane Crash Near Westchester County Airport « CBS New York". 2014-06-13. Retrieved 2014-08-05. 
  8. ^ "Our Faculty". New York University. Retrieved 2013-11-30. 
  9. ^ "NPR = Negative Public Relations". Fox News. 2010-10-22. Retrieved 2014-08-05. 
  10. ^ "Steve Jobs' Schizophrenic Approach to the Practice of Public Relations". Fox News. 2011-10-07. Retrieved 2014-08-05. 
  11. ^ "Spirit Airlines' refusal to refund vet's ticket earns it an 'F' in Public Relations". Fox News. 2012-05-01. Retrieved 2014-08-05. 
  12. ^ "Public Relations Advice for Rep. Anthony Weiner - It's Sex Addiction Rehab for You". Fox News. 2011-06-07. Retrieved 2014-08-05. 
  13. ^ "3 reasons why Chris Christie is damaged goods". Fortune. 2014-01-14. Retrieved 2014-08-05. 
  14. ^ "How Tim Cook can save himself (and Apple)". Fortune. 2013-09-12. Retrieved 2014-08-05. 
  15. ^ "A 4-point guide to fighting Bill Ackman". Fortune. 2013-08-14. Retrieved 2014-08-05. 
  16. ^ " - Transcripts". Retrieved 2014-08-05. 
  17. ^ Seitel, xxxi
  18. ^

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