Fred & Farid Group

From Wikipedia, the free encyclopedia
Jump to: navigation, search
FF Creative Community
Private
Industry Advertising
Founded January 9, 2007
Headquarters Paris, France
Number of locations
4: Los Angeles, New York City, Shanghai, Paris
Area served
Global
Key people
Frédéric Raillard, Farid Mokart
Number of employees
300
Website www.fredfarid.com

Fred & Farid is an independent advertising firm with offices Los Angeles, New York, Shanghai and Paris founded by Fred Raillard and Farid Mokart in 2007[1]. It employs around 300 people.[2]

Fred & Farid also provides investments via Fred & Farid Digital Investment Fund (FFDIF)[3]

Raillard and Mokart had worked as partners beginning in 2000. In 2007 they launched their own independent company.[4]

History[edit]

Frederic Raillard and Farid Mokart were both raised in the Paris suburbs, Raillard from a Breton and a Parisian family, Mokart from an Algerian and Kabyle family. After studying respectively design and political science (Sciences Po), Raillard and Mokart started as strategic planner and account manager at Euro RSCG BTC in Paris.[5] They decided to team up and moved to the creative side, working consecutively for 6 major agencies in Paris as creative directors.[6]

Their first project was for start-up Aucland.com, a French online auction site.[7] In 2000, Fred & Farid created the musical video for British Pop Star Robbie Williams "Rock DJ".[8][9]

FRED & FARID is an international creative community of 300+ people. They produced campaigns for brands like Air France[10], Audemars Piguet[11], Audi[12][13], Coca-Cola, Diesel[14], Giorgio Armani[15], Google[16], Guerlain[17], HP[18], Lacoste[19], Louis XIII[20], Martini[21], Orangina[22], Porsche[23], Saint Laurent[24], Schweppes[25], Societe Generale[26], Tmall[27], Vivo[28], Wrangler[29].

References[edit]

  1. ^ http://www.lefigaro.fr/medias/2017/09/10/20004-20170910ARTFIG00133-l-agence-fredampfarid-s-installe-a-los-angeles.php
  2. ^ "Fred & Farid, la pub à l'heure des réseaux sociaux". 
  3. ^ "FF DIGITAL INVESTMENT FUND". 
  4. ^ "D&AD Professional Awards 2016". 
  5. ^ magazine, Le Point, (5 November 2010). "Fred et Farid". 
  6. ^ "HUBFORUM Paris 2016 - HUBFORUM Paris 2016". 15 December 2015. 
  7. ^ "Aucland.com". 
  8. ^ Brook, Stephen (17 May 2005). "Award-winning creatives handed own ad agency". 
  9. ^ "Robbie Williams, U2, Coldplay Dominate Brit Awards". 
  10. ^ "AIR FRANCE PASSENGERS CAN BAG AN UPGRADE BY PLAYING A MOBILE GAME". 
  11. ^ "Audemars Piguet x Serena Williams: If". 
  12. ^ "Millimeter: Fred & Farid's Brand New Audi Campaign". 
  13. ^ "FF SHANGHAI IS AD AGE'S 2016 INTERNATIONAL AGENCY OF THE YEAR". 
  14. ^ http://www.thedrum.com/news/2016/07/08/diesel-puts-responsive-web-design-test-using-contortionist.  Missing or empty |title= (help)
  15. ^ http://www.e-marketing.fr/Thematique/agences-1089/Breves/Fred-Farid-cree-deux-nouvelles-agences-187636.htm.  Missing or empty |title= (help)
  16. ^ http://www.cbnews.fr/conseils/fred-farid-ouvre-a-los-angeles-a1037333.  Missing or empty |title= (help)
  17. ^ https://www.prnewswire.com/news-releases/ff-and-k2-launch-ffk2-506453851.html.  Missing or empty |title= (help)
  18. ^ http://creativity-online.com/work/hp-dads--daughters/51989.  Missing or empty |title= (help)
  19. ^ https://marketingland.com/lacoste-interactive-tennis-match-doubles-e-commerce-clothing-site-131045.  Missing or empty |title= (help)
  20. ^ http://www.adweek.com/brand-marketing/cognac-brand-just-made-john-malkovich-film-no-one-will-see-100-years-168233.  Missing or empty |title= (help)
  21. ^ https://www.creativereview.co.uk/nice-work-for-martini-adidas-nokia-and-more.  Missing or empty |title= (help)
  22. ^ http://creativity-online.com/work/orangina-antifootball-can/36092.  Missing or empty |title= (help)
  23. ^ https://www.autoevolution.com/news/these-are-the-best-porsche-print-ads-ever-photo-gallery-81098.html.  Missing or empty |title= (help)
  24. ^ http://adage.com/article/global-news/paris-shop-fred-farid-open-shanghai-september/233190.  Missing or empty |title= (help)
  25. ^ http://www.cbnews.fr/coups-de-coeur/schweppes-innatendue-penelope-a1011878.  Missing or empty |title= (help)
  26. ^ https://lareclame.fr/fredfaridgroup-societegenerale-aupluspresduxv-165640.  Missing or empty |title= (help)
  27. ^ http://www.adweek.com/agencyspy/fred-farid-crams-all-21-of-your-favorite-taglines-into-one-alibaba-spot/120855.  Missing or empty |title= (help)
  28. ^ http://www.ladn.eu/news-business/actualites-agences/une-campagne-vivo-avec-stephen-curry-signee-fred-farid-shanghai.  Missing or empty |title= (help)
  29. ^ https://www.campaignlive.co.uk/article/wrangler-hunt-european-ad-agency/1228332.  Missing or empty |title= (help)

External links[edit]