Fred Botica

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Fred Botica (born 20 March 1947)[1] was a radio announcer in Perth, Australia on Mix 94.5. He retired on 9 May 2014.

Botica was born in New Zealand, and began his radio career in December 1969 on Radio Hauraki,[2] to which he returned in 1973 after a couple of years working at Radio 1XX in Whakatane.[2] In 1976, he again left Radio Hauraki to work at Melbourne's 3KZ, a stint that lasted only 6 months.[2] Botica returning once again to Radio Hauraki as breakfast presenter and program director, where he remained (apart from a short sojourn at 1ZM) until late 1982.[2] At this time, he started work at 89FM, the first commercial FM radio station in Auckland.[2]

Botica immigrated to Perth from New Zealand in 1986,[2][3] and started work with Channel 7 Perth as their voiceover artist,[2] and with 96fm as a breakfast radio announcer. During his time at 96fm, he performed the Australia Day skyshow voiceovers. In 1993, 96fm was bought by Village Roadshow and was renamed "Triple M". Staff at the station opposed the changes which were to occur with this purchase; as a consequence, Botica along with his sidekick Captain Paul shifted to 94.5 during 1992.[2][4]

Since then Botica led Mix 94.5's breakfast team to the highest rating in Perth with Botica's Bunch,[4] although in recent years the breakfast slot has been beaten on many occasions by ABC 720's Eoin Cameron. Botica was reputed to command an annual salary of $250,000.[4] In 2014, just prior to his retirement, Botica moved to co-host the afternoon drive shift on Mix 94.5 with his former breakfast co-host Lisa Shaw.

As part of his image, Botica insisted that he was camera-shy, and in all publicity and advertising for his radio show, his face was always obscured.[1][4]

References[edit]

  1. ^ a b Morfesse, Luke (16 March 2007). "Face up to it, Fred, your hair's blown". The West Australian. West Australian Newspapers Ltd. p. 2. 
  2. ^ a b c d e f g h "Meet Fred Botica". Austereo. Retrieved 2009-03-22. 
  3. ^ Collins, Simon (12 December 2001). "From dot, dot, dot to dot com". The West Australian. West Australian Newspapers Ltd. Perth's No. 1 breakfast DJ Fred Botica of 94.5FM moved here from New Zealand in 1986. 
  4. ^ a b c d Casellas, Pam (11 March 2006). "Don't mention the ratings war: How Botica got his bunch". The West Australian. West Australian Newspapers Ltd. p. 12.