On February 10, 2012, Freeway has announced that he would release a mixtape consisting of 12 original tracks. For this project, he partnered with streetwear clothing line Rocksmith Tokyo and fashion retailer and culture outlet KarmaLoop, the latter of which also partnered with him to shoot videos for songs from the mixtape, including "Master Of Ceremony", "Let You Know", "We Up" and "Real Shit". For Freeway, the partnership was a natural decision, given his long-standing relationships with both companies. Tom Keough, Special Projects Coordinator for KarmaLoop, also expressed his excited to take part in the release of Freedom Of Speech: "It was an easy decision to partner Rocksmith and Freeway on this project for KarmaLoop Music. These are two brands that KarmaLoop stands behind and believes in. Free has always supported KarmaLoop so it was a no-brainer – he's part of the KarmaLoop fam."