Frequency (company)

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Frequency
Private
Industry Internet, mobile apps
Founded 2010
Founder Blair Harrison (CEO)
Headquarters Los Angeles, CA
Area served
Worldwide
Number of employees
20 (2013)[1]
Website frequency.com

Frequency is a service that aggregates free-to-watch online video from multiple platforms into channels in a single application. Apps are available free on mobile devices, personal computers and connected televisions.

History[edit]

Frequency Networks was founded by Blair Harrison, the company's CEO, in Los Angeles in 2010.[2][3][4] Harrison previously founded FastTV, an early Internet video search site,[5] and was CEO of online video entertainment site IFILM, sold to Viacom in 2005.[2][5]

After raising an initial $4 million from investors,[6] Frequency's website and iPad app were launched in January 2012.[1][3] This was followed by a pre-installed version for connected Samsung televisions in September 2012[4][7] and an iPhone app in December 2012.[8] In January 2013, Frequency announced a partnership with Chinese television maker TCL, for the app to come pre-installed on TCL's Android-based TVs, as the default option to watch video from online sources.[1] In April 2014, the app was launched on Android phones and tablets,[9] and that month Frequency announced a partnership with Amazon to launch its service on the streaming device Amazon Fire TV.[10][11]

Features[edit]

App description[edit]

Frequency compiles free-to-watch online videos from social networks, media sites and blogs, and creates custom channel streams based on individual users' interests. The channels are updated in real time, delivering videos from a wide range of sources in a single application.[3][4][12][13] It synchronizes channels and viewed content across multiple devices.[11] The platform channels are divided by content type, such as news, entertainment, sports, tech and children’s programming.[3] Users can aggregate video from over 4,000 sources, including ESPN, CNN, New York Times, Wall Street Journal, BBC, TechCrunch, YouTube, Facebook and Twitter.[9][12][14] Users can also create their own personalized channels,[3] and they can connect their account to Facebook, Twitter and Google Plus, allowing the service to filter through videos shared by social networking friends and provide recommendations.[3][8][11][14] Videos are played non-stop, creating an experience similar to watching television.[1]

Frequency makes it easier for television makers and over-the-top content providers to offer their customers a streamlined way to access short-form online content without having to access multiple websites or apps.[9] Publishers can directly place videos into the app in exchange for a percentage of revenue.[1] The only ads on Frequency are ones added in by a video's original distributor.[6]

Frequency indexes approximately five million new videos and over 500 million social networking posts per day.[1][5] As of April 2014, it has approximately four million monthly active users.[13]

Availability[edit]

The Frequency app is available on the iPad, iPhone, Android phone and tablet, the web, Google TV and Amazon Fire TV, and comes pre-installed on connected televisions in over 90 countries, manufactured by Samsung, Sony, TCL and Hisense.[10][13][15]

Other services[edit]

In 2014, the company launched Frequency Sync, a hosting service that allows video owners to publish, manage and monetize their videos across the range of Frequency applications. The tool helps users create and program channels, manage video advertising and get detailed analytics.[13][16] The company previously partnered with video platform Brightcove, which allows its customers to publish video directly to Frequency.[17]

Also in 2014, Frequency Source was launched, a software development kit and set of services that allow television operators, consumer electronics manufacturers and other platform developers to integrate Frequency and its curated videos into their own platforms.[9]

Ratings and reviews[edit]

Frequency was ranked #40 on Complex magazine's list of the 50 Best Apps of 2012,[14] chosen as one of the Top 100 Websites of 2013 by PC Magazine,[18] and nominated for a Best Mobile App Award for Overall Best App of 2014.[19] It was also named one of the 30 Best iPhone and iPad apps of the week by The Guardian in December 2012,[20] was the Android Authority Indie App of the Day on May 5, 2014,[12] and an Editor's Choice by the iTunes App Store.[19] The app was rated a 4.5 out of 5 on AppSafari[21] and a 4 out of 5 in MacLife.[22]

Milestones[edit]

Date Event
2010 Frequency Networks founded.[5]
January 2012 Launches Frequency.com website and iPad app.[1]
September 2012 Developed for connected Samsung televisions.[7]
December 2012 Launches iPhone app.[8]
January 2013 Announces partnership with Chinese television maker TCL.[1]
April 2014 Launches app on Android phone and tablet, and Amazon Fire TV.[9]
April 2014 Frequency Sync introduced.[16]
May 2014 Frequency Source introduced.[9]

References[edit]

  1. ^ a b c d e f g h Janko Roettgers, “Frequency teams up with Chinese TV maker to bring its video app to the masses,” GigaOm, January 9, 2013.
  2. ^ a b Rafat Ali, “Video Interview: Former iFilm CEO Blair Harrison on His New Startup,” GigaOm, May 24, 2010.
  3. ^ a b c d e f Marc Graser, “Startup to aggregate content across multiple platforms,” Variety, January 12, 2012.
  4. ^ a b c Jon Healey, “Frequency, Showyou bring order to online-video chaos,” Los Angeles Times, February 2, 2012.
  5. ^ a b c d Benjamin F. Kuo, “How Frequency Wants To Bring You Internet Video, with Blair Harrison,” Socaltech.com, January 4, 2013.
  6. ^ a b Peter Kafka, “Frequency, a TV Guide for Web Video, Tries a New Look,” All Things Digital, January 8, 2012.
  7. ^ a b Richard Nieva, “Frequency is now available on all types of devices, but will it help?” Pando Daily, December 6, 2012.
  8. ^ a b c Ryan Lawler, “Frequency Launches An iPhone App for Personalized Mobile Video Discovery,” TechCrunch, December 6, 2012.
  9. ^ a b c d e f Janko Roettgers, “Online video could soon come to your cable box, with help from Frequency,” GigaOm, May 1, 2014.
  10. ^ a b “Netflix, Hulu Plus, Other Streaming Apps Available on Amazon’s Fire TV,” The Hollywood Reporter, April 2, 2014.
  11. ^ a b c Chris Davies, “Frequency brings social-curated videos to Amazon Fire TV,” Slash Gear, April 2, 2014.
  12. ^ a b c Joe Hindy, “Frequency – Indie app of the day,” Android Authority, May 5, 2014.
  13. ^ a b c d Apurva Chaudhary, “Frequency Aggregates All Free to Watch Videos, Thinks it is a Big Enough Market,” Techie Buzz, April 16, 2014.
  14. ^ a b c Damien Scott, “The 50 Best Apps of 2012,” Complex, December 11, 2012.
  15. ^ “Frequency Releases New APIs,” Socaltech.com, May 2, 2014.
  16. ^ a b “Frequency Debuts New Video Management Service,” Socaltech.com, April 8, 2014.
  17. ^ Sarah Kessler, “Frequency Makes Any Website a Video Channel,” Mashable, January 9, 2012.
  18. ^ Eric Griffith, “The Top 100 Websites of 2013,” PC Magazine, January 2, 2014.
  19. ^ a b “Frequency,” Best Mobile App Awards. Accessed July 8, 2014.
  20. ^ Stuart Dredge, “30 Best iPhone and iPad apps this week,” The Guardian, December 7, 2012.
  21. ^ Jenni Ward, “Frequency – Tune In, Watch Videos review,” App Safari, November 19, 2012.
  22. ^ Steve Paris, “Frequency Review,” MacLife, February 21, 2012.

External links[edit]

Official website