Frescolita
| Type | Soft drink |
|---|---|
| Manufacturer | Coca-Cola FEMSA Venezuela |
| Country of origin | Venezuelan |
| Introduced | 1996 |
| Colour | Red-orange |
| Flavour | cream soda, bubble gum |
Frescolita is a Venezuelan cola. It is very similar to red cream sodas found in the United States, with a taste similar to gum. Frescolita is also used to bake cakes in some places in Western Venezuela. It is marketed by The Coca-Cola Company. Its ingredients include carbonated water, sugar, sodium benzoate, citric acid, artificial flavor, artificial color (contains red #40 and yellow #50).[1] Besides Venezuela, it is available in stores that specialize in Latin American groceries in the United States and Spain.
While Coca-Cola is consumed more, it has been reported that Frescolita takes more of the general soft-drinks market of the country.[2] Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.[3]
References[edit]
- ^ "Frescolita Kolita Venezuelan 2 liter Bottle". www.amazon.com. Retrieved 2019-06-13.
- ^ Grupo Editorial PRODUCTO - online. August, 2002. Mamá yo quiero. Sed de burbujas Archived 2008-10-28 at the Wayback Machine
- ^ El Universal. Inician nueva campaña de mercadeo - Reposicionan la Frescolita. November, 1997. [1]
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