Frescolita is a Venezuelan cola. It is very similar to red cream sodas found in the United States, with a taste similar to gum. Frescolita is also used to bake cakes in some places in Western Venezuela. It is marketed by Coca-Cola. Frescolita was made in 1983 and since then it has received many lawsuits from various companies (including Postobon) accusing Frescolita of copying their flavoring[citation needed]. Its ingredients include carbonated water, sugar, sodium benzoate, citric acid, artificial flavor, artificial color (contains red #40 and yellow #50).[1] Besides Venezuela, it is available in stores that specialize in Latin American groceries in the United States and Spain.
In Venezuela, while Coca-Cola is consumed more, it has been reported that Frescolita takes 10% of the general soft-drinks market of the country.[2] Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.[3]
