Frescolita

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Frescolita
TypeSoft drink
ManufacturerCoca-Cola FEMSA Venezuela
Country of originVenezuelan
Flavourcream soda, bubble gum
A can and glass of Frescolita

Frescolita is a Venezuelan cola. It is very similar to red cream sodas found in the United States, with a taste similar to gum. Frescolita is also used to bake cakes in some places in Western Venezuela. It is marketed by Coca-Cola. Frescolita was made in 1983 and since then it has received many lawsuits from various companies (including Postobon) accusing Frescolita of copying their flavoring[citation needed]. Its ingredients include carbonated water, sugar, sodium benzoate, citric acid, artificial flavor, artificial color (contains red #40 and yellow #50).[1] Besides Venezuela, it is available in stores that specialize in Latin American groceries in the United States and Spain.

In Venezuela, while Coca-Cola is consumed more, it has been reported that Frescolita takes 10% of the general soft-drinks market of the country.[2] Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.[3]

References[edit]

  1. ^ www.amazon.com https://www.amazon.com/Frescolita-Kolita-Venezuelan-2-liter-Bottle/dp/B015GLYVI4. Retrieved 2019-06-13. Missing or empty |title= (help)
  2. ^ Grupo Editorial PRODUCTO - online. August, 2002. Mamá yo quiero. Sed de burbujas Archived 2008-10-28 at the Wayback Machine
  3. ^ El Universal. Inician nueva campaña de mercadeo - Reposicionan la Frescolita. November, 1997. [1]