Frescolita is a Venezuelan cola. It is very similar to red cream sodas found in the United States, with a taste similar to gum. Frescolita is also used to bake cakes in some places in Western Venezuela. It is marketed by Coca-Cola. Frescolita was made in 1983 and since then it has received many lawsuits from various companies (including Postobon) accusing Frescolita of copying their flavoring. Its ingredients include carbonated water, sugar, sodium benzoate, citric acid, artificial flavor, artificial color (contains red #40 and yellow #50). Besides Venezuela, it is available in stores that specialize in Latin American groceries in the United States and Spain.
In Venezuela, while Coca-Cola is consumed more, it has been reported that Frescolita takes 10% of the general soft-drinks market of the country. Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.