Frescolita
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| Type | Soft drink |
|---|---|
| Manufacturer | Coca-Cola FEMSA Venezuela |
| Country of origin | Venezuelan |
| Flavour | cream soda, bubble gum |
Frescolita is a Venezuelan cola. It is very similar to red cream sodas found in the United States, with a taste similar to gum. Frescolita is also used to bake cakes in some places in Western Venezuela. It is marketed by Coca-Cola. Frescolita was made in 1983 and since then it has received many lawsuits from various companies (including Postobon) accusing Frescolita of copying their flavoring[citation needed].
In Venezuela, while Coca-Cola is consumed more, it has been reported that Frescolita takes 10% of the general soft-drinks market of the country.[1] Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.[2]
References[edit]
- ^ Grupo Editorial PRODUCTO - online. August, 2002. Mamá yo quiero. Sed de burbujas Archived 2008-10-28 at the Wayback Machine.
- ^ El Universal. Inician nueva campaña de mercadeo - Reposicionan la Frescolita. November, 1997. [1]
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