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Private company
Industry Business research
Founded 2000
Headquarters London
Key people
Charlie Osmond & Caroline Plumb, CEO
Number of employees

FreshMinds is an insight and innovation consultancy and recruitment consultancy firm. It is located in London and was founded in September 2000 by Charlie Osmond and Caroline Plumb after they graduated from Oxford University. Originally one firm, the company created two divisions in 2007, FreshMinds Research and FreshMinds Talent as well as creating a separate social business consultancy called FreshNetworks.[1] More recently, in October 2013, FreshMinds Research and FreshNetworks have merged to create an insight and innovation consultancy called FreshMinds. Clients range from public sector organisations to multinational blue chip corporations and FTSE 100 companies.

FreshMinds has won numerous awards including Best Agency in 2006 & 2007 and Most Innovative Employer 2006 in the MRS Research Excellence & Effectiveness Awards. The insight and innovation consultancy focuses on helping clients navigate the digital world, fusing social, mobile and research data.[2] FreshMinds Talent is the recruitment consultancy arm of the business.


  1. ^ "Research and recruitment consultancy FreshMinds – Case studies". August 18, 2006. Retrieved 2011-12-08. 
  2. ^ "Daily Research News Online no. 6111 - UK's Best Agencies Inseparable". November 7, 2006. Retrieved 2011-12-08.