Fresh Games

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Fresh Games
Public (Defunct)
Industry Video games industry
Founded 2002; 15 years ago (2002)
Defunct 2004; 13 years ago (2004)

Fresh Games was a game developing label belonging to Eidos Interactive, used from 2002-2004. It was created to allow gamers in Europe and the United States to experience more obscure Japanese titles that were previously only playable by import.[citation needed] It was created to "shine a spotlight" on quirky, niche titles. Kevin Gill, head of the Fresh Games label, said that these titles would receive less attention while under the banner of Eidos Interactive.[1] The company's intention was to create association between it and original, out of the ordinary games. Only five games were released under the label.



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