Fresh Start (detergent)
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Fresh Start was a product of the Colgate-Palmolive company and was introduced in the late '70s. In 2005, Colgate-Palmolive sold the North American rights for Fresh Start to Phoenix Brands. The target audience of Fresh Start was mainly active women. Advertisements from that time also depict active women having fun without worrying about laundry.
- "Colgate To Sell Its North American Laundry Detergent Brands. Form 8-K, Filing Date: 07/12/2005". SECdatabase.com. Retrieved 12 October 2015.
- Fresh Start’s Marketing and Packaging Gave a Fresh Start to Powder Laundry Detergent (posted Sept. 30, 2010; viewed Oct. 11, 2015)
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