Fresh with the Australian Women's Weekly
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|Fresh with the Australian Women's Weekly|
|Also known as||'Fresh'|
|Presented by||Pete Evans
|Country of origin||Australia|
|Location(s)||Nine Sydney, Sydney, Australia|
|Running time||24 minutes (w/o commercials)|
|Original network||Nine Network|
|Picture format||576i (SDTV)
|Original release||2000 – 13 March 2009|
|Followed by||Alive and Cooking|
The format of the show was changed from 30 April 2007 to include more lifestyle features and stories. It was lengthened to an hour and moved to midday. This move, however, only lasted for two weeks and from 14 May the show was cut back to half an hour and returned to its previous 11:30 am timeslot. In 2008, it was announced that the Australian Women's Weekly would no longer sponsor Fresh, and this ultimately became the reason for its axing.
On 19 February 2009, the Nine Network announced that the program had been axed due to there being no sponsor, with the last-ever episode airing on 13 March 2009. However, Fresh's cooking segments were to continue in Mornings with Kerri-Anne.
The last-ever broadcast ended with a final goodbye from Pete Evans and Lyndey Milan, thanking viewers for their support over the previous nine years followed by a look at archived memories from the previous nine years.
The following week, the Fresh website was removed. The program was replaced with regional affiliate WIN Television's Alive and Cooking which aired for a month, until it too was removed from the line-up, replaced by the extended Nine Morning News.
- Byrne, Fiona; Metlikovec, Jane (19 February 2009), "Cooking show goes stale", Herald Sun, p. 16
- Official website (removed from 13 March 2009 and now on the website)
- Fresh with the Australian Women's Weekly at the Internet Movie Database
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