Freshslice Pizza

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Freshslice Pizza
Locally owned subsidiary
Industry Fast food
Founded 1999
Headquarters Burnaby, British Columbia, Canada
Key people
Ray J. Russell (founder and CEO)
Products Pizza, pasta

Freshslice Pizza is a Canadian franchised pizza chain in restaurants located throughout British Columbia, and one location in Toronto as of 2016.[1] The first restaurant opened in 1999 in Vancouver, British Columbia. Today, Freshslice Pizza is the second-largest pizza chain in British Columbia behind Panago in terms of locations open.

Freshslice Pizza at Centrepoint Mall

Ray J. Russell established Freshslice Pizza with a purpose of developing a new fast-food concept. His goal was to combine pizza delivery with self-serve dining.[1] In the Freshslice franchising model, franchisees pay 0% royalty rates and 0% marketing royalties.[2]

Freshslice was awarded the Consumer Choice Awards for Business Excellence in 2007, 2008 and 2009.[3][4] In 2013 it was awarded the Best By The Slice in Vancouver by Georgia Straight Magazine.

The chain is currently upgrading all existing locations with a new interior look, "Vision 2020".

Controversy and legal issues[edit]

In 2011 the company was issued a court order to pay $44,000 for hiring illegal workers.[5] Companies owned by Freshslice Pizza founder Ray Russell, his wife Isabella Flores and corporate employee Bahman Afshari were all charged by the Canada Border Services Agency after a tip led to the discovery that over a dozen undocumented refugees were employed at Freshslice locations in Vancouver. Afshari was also personally charged. In 2012, JM Food Services, a company operating under Ray Russell, was involved with legal action against a former multiple-unit franchisee, Canada Businet Co. LTD regarding their closure of multiple Freshslice Pizza locations located in both British Columbia and Ontario.[citation needed]

In 2013, Ray Russell was found liable for over $40,000 for damages related to unpaid rent and related costs to R.T.M Holdings LTD. During the court proceedings it was also revealed that a corporate location owned by Mr Russell remained in operation to the public despite sewage repeatedly backing into the restaurant.[citation needed] In 2014 Russell was found guilty by the B.C Supreme Court of wrongful dismissal of a corporate employee. The courts ordered a judgement of over $40,000 to the former employee.[6]


  1. ^ a b Store Locator
  2. ^ "Freshslice Pizza Offers A Fresh Take on Franchises". Market Wired. 
  3. ^ "Company Background". Freshslice Pizza. Retrieved 2009-02-15. 
  4. ^ "Vancouver". Consumer Choice Award. Retrieved 2009-02-15. 
  5. ^ "Company Background". Freshslice Pizza. Retrieved 2009-02-15. 
  6. ^ "FreshSlice Pizza owner had affair with employee before she was fired, judge rules", Metro Vancouver, retrieved 2014-10-14 

External links[edit]