Freshslice Pizza

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Freshslice Pizza
Locally owned subsidiary
Industry Fast food
Founded 1999
Headquarters Burnaby, British Columbia, Canada
Key people
Ray J. Russell (founder and CEO)
Products Pizza, Pasta, etc.

Freshslice Pizza is a Canadian franchised pizza chain in Metro Vancouver consisting of over 65 locations in the Lower Mainland and 6 locations in the Greater Toronto Area in 2014.[1] The first restaurant opened in 1999 in Vancouver, British Columbia. Today, Freshslice Pizza is the second largest pizza chain in British Columbia behind Panago. It ranks in the top 20 for all franchises in British Columbia in units open as of 2014. In 2013 it was third in growth for all food franchises in British Columbia trailing Subway and Tim Hortons.

Freshslice Pizza at Centrepoint Mall

Ray J. Russell established Freshslice Pizza with a purpose of developing a new fast-food concept. His goal was to combine pizza delivery with self-serve dining.[1] The Freshslice franchising model is unique in that franchisees pay 0% royalty rates, 0% marketing royalties and are provided with free marketing materials. This is done through an in house dough manufacturing system that is the holder of Canadian patents. The head office also maintains a policy of accepting no "kick backs" from outside food vendors, allowing the franchisees to profit on the improved margin.

Freshslice has been awarded the Consumer Choice Awards for Business Excellence in 2007, 2008 and 2009.[2][3] In 2013 it was awarded the Best By The Slice in Vancouver by Georgia Straight Magazine. In 2011 the company was issued a court order to pay $44,000 for hiring illegal workers.[4] In 2013 they began expansion outside of the greater Vancouver market within the province of British Columbia for the first time, expanding to Vancouver Island. In 2014 the expansion continued into the interior and north of British Columbia.


  1. ^ a b Store Locator
  2. ^ "Company Background". Freshslice Pizza. Retrieved 2009-02-15. 
  3. ^ "Vancouver". Consumer Choice Award. Retrieved 2009-02-15. 
  4. ^ "Company Background". Freshslice Pizza. Retrieved 2009-02-15. 

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