|Location||Greensboro, North Carolina, United States|
|Opening date||August 1957|
|No. of stores and services||140|
|No. of anchor tenants||6|
|Total retail floor area||1,237,000|
|No. of floors||1-2|
|Parking||Parking by storefronts throughout the center, subdivided by crosswalks|
Friendly Center is a large, open-air shopping center located in northwestern Greensboro, North Carolina, near the intersection of Wendover Avenue and Friendly Avenue. The shopping center opened in August 1957, and with its inward orientation, Friendly Center could be classified as an outdoor lifestyle center. Its anchor tenants include Belk, Macy's, and Sears. Other tenants include Barnes & Noble, Old Navy, The Grande Theatre a 16-screen multiplex cinema operated by Regal Cinemas. It also contains Harris Teeter's flagship supermarket location encompassing 72,000 square feet (6,700 m2) and Whole Foods Market. There are specialty "foodie" stores tucked away in the back corner by Harris Teeter such as the Savory Spice Shop  and Midtown Olive Oil. It features a number of national retailers such as Banana Republic, Victoria's Secret, The Limited, Bath & Body Works, Express, The GAP, Eddie Bauer, Talbots, Birkenstock Feet First, Pier 1, and New York & Company.
In early 2006, construction of The Shops at Friendly Center began after the nearby Burlington Industries office building was demolished. Its opening on October 19, 2006 introduced retail shops that had not previously been present in the Piedmont Triad market such as an Apple Store, Brooks Brothers, REI, J. Crew, Coldwater Creek, White House Black Market, Pendleton, J. Jill, and Johnston & Murphy. Several chain restaurants located in the center, including P.F. Chang's, Fleming's Prime Steak House and Wine Bar, Bravo Cucina Italiana, and Mimi's Cafe. On November 8, 2006, a 72,000-square-foot (6,700 m2) Harris Teeter supermarket opened as the chain's largest in North Carolina.
On April 3, 2007, Starmount Company put Friendly Center up for sale along with most of their other commercial real estate. On October 5, 2007, CBL & Associates contracted to buy Friendly Center and all of Starmount Company's retail and office holdings. On January 4, 2008, The Triad Business Journal  reported that CBL & Associates paid more than $200 million for Friendly Center and the Shops at Friendly Center.
- Harris Teeter
- Whole Foods Market
- Old Navy
- Barnes & Noble
- Banana Republic
- J. Crew
- Sur La Table
- Ann Taylor
- Savory Spice Shop
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- Harris Teeter (72,000 sq ft., largest store in the chain)
- Belk (139,880 sq ft.)
- Macy's (149,152 sq ft., formerly Hecht's, originally Thalhimer's)
- Sears (164,892 sq ft., 17,194 sq ft (1,597.4 m2). TBA, 182,086 sq ft (16,916.3 m2). total)
- The Regal Grande Theatre (60,806 sq ft., 16 screens)
- "Tenn. company may buy Starmount holdings" : News-Record.com : Greensboro, North Carolina
- "Savory Spice Shop"
- "New stores at Shops open soon" : News-Record.com : Greensboro, North Carolina
- "Starmount to sell shopping centers" : News-Record.com : Greensboro, North Carolina
- "Savory Spice Shop"
- Friendly Center official site
- The Shops at Friendly Center
- Greensboro Travel Guide - Friendly Center
- News & Record - Bank, shops to replace Harris Teeter