From Wikipedia, the free encyclopedia
Jump to: navigation, search
Friskies logo.jpg
Product type Pet food - Cat food
formerly dog food
Owner Nestlé Purina PetCare
Introduced 1930 (as dog food)
1958 (as cat food)
Markets Worldwide
Previous owners Carnation Company (1930s-1985)
Tagline Friskies For More (2004-2007)
Feed The Senses (2007-present)

Friskies is a brand of cat food. It is owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé. This brand is offered as a canned soft/wet food, as well as dry food (i.e., kibble). Flavors include poultry, beef and seafood.


Friskies dry dog food was introduced in 1930[1][2] or 1934.[3] Friskies canned dog food was introduced in 1948.[2] Friskies's dry cat food was first sold by the Carnation Company in 1958 [4] as Little Friskies[1][3] In 1973, Friskies Mighty Dog canned dog food was introduced.[3] In 1982 Carnation introduced its sister product, Fancy Feast. Carnation and the Friskies brand were acquired by Nestlé in 1985.[3][5]


As of April 2013, Friskies offers the following products.

  • Dry Food
    • Seafood Sensation
    • Surfin' & Turfin' Favorites
  • Wet Food
    • Classic Paté
    • Flaked
    • Gravy Sensations
    • Meaty Bits
    • Prime Filets
    • Savory Shreds
    • Senior Diet
    • Tasty Treasures
    • Indoor
    • Friskies Plus: Sub-products include Special Diet.
  • Treats
    • Party Mix: Consists of nine flavors: Original, Wild West, Picnic, Mixed Grill, Cheezy Craze, Beachside, Morning Munch, Meow Luau and California Dreamin'.
    • Crispies: Featuring four flavors: Cheese Flavor Puffs, Chicken Flavor Puffs, Milk Flavor Puffs and Salmon Flavor Puffs.
    • Natural Sensations: With three flavors featuring the tastes of real Chicken, Salmon and Tuna.
    • Indoor Adventures: only in one flavor, Crunchy Chicken Flavor.
    • Oh No! Hairball: formerly known as Friskies Hairball Remedy, with the flavor of Chicken.


Friskies commissioned a series of four Henri, le Chat Noir short films on the subject of "cat food boredom".[6][7][8][9] Grumpy Cat appeared in episodes of the Friskies YouTube game show "Will Kitty Play With It?"[10][11][12][13]

Will Kitty Play With It?[edit]

From 12 February to 29 March 2013, Friskies made 9 episodes of a game show for cats called "Will Kitty Play With It?". It starred many different cats, and the last 3 episodes featured Grumpy Cat starring in the Celebrity Edition of the game. It is possible more episodes will air soon.


  1. ^ a b "Friskies". Pet Food - Cats. Mahalo. Retrieved 2010-06-20. 
  2. ^ a b "Friskies". 'Our History'. Ralston Purina Company. Retrieved 2010-06-20. 
  3. ^ a b c d "1934". Brand timeline - Friskies. Nestlé USA. Retrieved 2010-06-20. 
  4. ^ Nestlé Purina. "A Glimpse from the Past to the Present". Nestlé Purina PetCare. Retrieved 2009-12-16. 
  5. ^ New Friskies Cubes. Time (Time Inc.). 14 July 1958. Retrieved 2009-12-09. 
  6. ^ Tim Nudd (1 March 2013). "Henri the Existential Cat Sells His Bleak and Blackened Soul to Friskies". Adweek. Retrieved 2013-03-06. 
  7. ^ Laura Stampler (1 March 2013). "AD OF THE DAY: Henri The Existential Cat Sells Out To Peddle Friskies". Business Insider. Retrieved 2013-03-06. 
  8. ^ "Henri the cat sells out to Friskies, fills us with existential despair". msnNOW. 1 March 2013. Retrieved 2013-03-06. 
  9. ^ Elena Gorgan (1 March 2013). "Viral of the Day: Henri le Chat Noir Is Now Selling Cat Food". Softpedia. Retrieved 2013-03-06. 
  10. ^ "Grumpy Cat: The Internet’s Favorite Sour Cat Draws Crowds at SXSW - ABC News". 4 April 2012. Retrieved 2013-03-11. 
  11. ^ "Grumpy Cat - Pamprrrrd at Friskies Photo Shoot". 8 March 2013. Retrieved 2013-03-12. 
  12. ^ Helen A.S. Popkin (24 October 2012). "Sex, death and Grumpy Cat: The true meaning of SXSW - Technology on". Retrieved 2013-03-13. 
  13. ^ "Grumpy Cat on Friskies® Cat Game Show, "Will Kitty Play With It?"". YouTube. Retrieved 2013-03-22. 

External links[edit]