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Fritz Storm is a professional coffee expert, coffee consultant, barista coach and trainer. He was born in Denmark in May 1970 and became accountant by profession. From 1994 to 2004 he was employed at the award-winning Café Europa in Copenhagen. In 2002 Storm became the World Barista Champion (WBC) in Oslo, Norway; he later was a judge at and then helped run the WBC. Additionally, he was involved in organizing the Danish Barista Championships from 2001 to 2006. In 2003 he founded his own coffee consulting company. In 2013, he founded the company Coffee by Storm.