Front (magazine)

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Front magazine.png
Categories Men's magazines
Frequency Monthly
Circulation 30,009 (ABC Jan–Jul 2012)[1]
Publisher Live Love Publishing
First issue 1998
Final issue 2015
Country  United Kingdom
Language English

Front was a British men's magazine. First published by Cabal Communications in 1998, it was created to rival IPC's publication Loaded,[2] catering to a demographic of 16- to 25-year-old males.[3] It began as part of the British "lads' mag" genre of magazines though the covers rejects this description with the statement "Front is no lads' mag".

Whilst a major selling point is the photo-shoots of models, the magazine also focuses heavily on music, films, gadgets and games, plus sections on fashion and sport. Glamour shoots within the magazine usually involve well-known models rather than celebrities.

The magazine has also been responsible for a number of high-profile stunts, most notably smuggling an Eric Cantona lookalike, Karl Power, into the Manchester United team photo during a Champions League game.[4]

On 7 February 2014, Front Magazine announced on its Facebook page that it had ceased operations and the magazine would no longer be published.[2]

On 18 March 2014, Front Magazine announced they would be returning by writing "And FRONT said onto her, I am the resurrection, and the life; he that believeth in me, though FRONT were dead, yet shall FRONT live!"[5]

As of November 2015 Front ceased publication.[6][7]


Notable cover girls[edit]

See also[edit]


  1. ^ "It is not all doom and gloom". Media News. Four newsletter. 30 August 2012. Retrieved 9 August 2013. 
  2. ^ a b c Ridley, Louise (7 February 2014). "Front mag closes after 16 years: 'It's been a lot of fun'". Media Week. Retrieved 8 February 2014. 
  3. ^ Brook, Stephen (15 February 2010). "Lads' mag owner Dominic McVey confident he can buck the trend". Guardian. Retrieved 8 February 2014. McVey says the magazine's audience is unique. "Front is talking to 16 to 24-year-olds..." 
  4. ^ Smith, John (22 April 2001). "Manchester United unveil their new 4-4-4 formation". Irish Independent. Retrieved 8 February 2014. 
  5. ^ "FRONT magazine - Timeline - Facebook". Retrieved 25 July 2016. 
  6. ^ a b "Front Magazine Limited". Company Check. Retrieved 15 February 2017. 
  7. ^ "Suspended". Front. Retrieved 15 February 2017. 
  8. ^ Gibson, Owen (17 March 2003). "Highbury makes £10m deal for Cabal". Guardian. Retrieved 8 February 2014. 
  9. ^ "Highbury sells off lifestyle magazines". Media Week. 24 June 2006. Retrieved 8 February 2014. 
  10. ^ "Front due to return under Flip Media". Media Week - Brand Republic. 20 February 2007. Retrieved 8 February 2014. 
  11. ^ McNally, Paul (6 June 2008). "Sport Media Group buys Front publisher for £265,000". Press Gazette. Retrieved 8 February 2014. 
  12. ^ Sweney, Mark (3 August 2009). "Front magazine sold for £87,500". Guardian. Retrieved 8 February 2014. 
  13. ^ "Live Love Publishing Limited". Company Check. Retrieved 15 February 2017. 
  14. ^ "Live Love Publishing Limited (Dissolved) - Company Information - Endole". Retrieved 25 July 2016. 

External links[edit]