Jump to content

Frugging

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by AndrewHZ (talk | contribs) at 02:30, 25 July 2013 (update dead link). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

For other uses, see Frug (disambiguation).

In market research, frugging is "fund-raising under the guise of research".[1] This behavior occurs when a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation.

Generally considered unethical, this tactic is strictly prohibited by trade groups, such as CASRO and the Marketing Research Association, for their member research companies.

References

  1. ^ http://www.marketingresearch.org/glossary

See also

Retrieved from "https://en.wikipedia.org/w/index.php?title=Frugging&oldid=565695534"