Fucking Hell

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Fucking Hell
Fucking-hell-original.png
Fucking Hell label
TypePilsner
Country of originGermany
Introduced2011
Alcohol by volume4.9%
Websitefucking-hell.de

Fucking Hell is a German pale lager, a Pilsner, with an alcohol content of 4.9%.[1] It is named after Fucking, the previous name of the village of Fugging in Austria; hell is the German word for 'pale' and a typical description of this kind of beer. The beer's name was initially controversial. Both the local authorities in Fucking[2] and the European Union's Trade Marks and Designs Registration Office initially objected to the name. It was eventually accepted and the lager is sold internationally.

Production[edit]

Fucking Hell is not brewed in Fugging, but was originally brewed in the Brauerei Waldhaus, a brewery in the Black Forest town of Waldhaus, Weilheim in Germany. From 2013, production moved to the Brauerei Hartmannsdorf in Hartmannsdorf, near Chemnitz.[3][4] At the time of the launch of Fucking Hell, there was no brewery in the village of Fucking.[2]

Fucking Hell is a pilsner and is not considered to be a true Hellbier, as beers brewed in the traditional Munich style have a malted taste and are slightly darker in appearance.[3]

History[edit]

Fucking Hell is humorously named after Fucking, the previous name of Fugging, Austria, a village often mentioned for its unintentionally amusing name.
Many German beer brands combine a geographical name with Hell, for example, Rennsteig Hell

In 2010, three German businessmen, Stefan Fellenberg, Florian Krause and Hans-Jörg Schaller devised a plan to bring a new beer to market. Krause was originally from Bad Reichenhall, a Bavarian town 20 km over the border from the Austrian village of Fucking. The village's name inspired them to devise a humorous brand name, combined with the German word "Hell" for 'pale lager', and they applied to register a Community Trade Mark for "Fucking Hell".[5]

The European Union's Trade Marks and Designs Registration Office initially refused to grant a trademark for the beer on the grounds that it contained an expletive.[6] However, Fellenberg and Krause argued that the name referred to the village in Austria and that Hell was an Austrian and Southern German term for pale lager.[6][7] The Trade Marks and Designs Registration Office permitted the registration of the trademark, stating that the name was "an interjection used to express a deprecation, but it does not indicate against whom the deprecation is directed, nor can it be considered as reprehensible to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages."[2]

Fellenberg and Krause intended to use the trademark as a brand name and use it to produce Fucking Hell branded food and clothing.[6] The beer went on sale in Europe, Asia and Australia in 2011.[1]

See also[edit]

References[edit]

  1. ^ a b "Fucking, Austria". Draft Magazine. 2011-09-28. Retrieved 2013-01-04. Cite journal requires |journal= (help)
  2. ^ a b c "Controversial Brand Name: German Firm Wins Right to Make Beer Called 'Fucking Hell'". Der Spiegel. 2010-03-29. Retrieved 2013-01-04.
  3. ^ a b Klohr, Markus (28 August 2012). "Bier aus Vaihingen: Verfluchter Etikettenschwindel". Stuttgarter Zeitung (in German). Archived from the original on 14 March 2017. Retrieved 21 March 2017.
  4. ^ "Fucking Hell - Ein verdammt gutes Bier - Bierspot". Bierspot (in German). 2 March 2015. Archived from the original on 9 March 2016. Retrieved 21 March 2017.
  5. ^ "The German beer called 'F**king Hell'". Digital Journal. 2010-04-22. Retrieved 2013-01-04.
  6. ^ a b c "В Евросоюзе появится пиво с неблагозвучным названием Fucking Hell (+фото) - Новости Харькова, новости Украины. Главное™" (in Russian). Glavnoe.ua. Retrieved 2013-01-04.
  7. ^ "Photo Gallery: Fucking Hell Beer?". Der Spiegel. 2010-03-30. Retrieved 2013-01-04.

External links[edit]