Fuerdai (Chinese: 富二代; pinyin: Fù'èrdài; lit.: 'rich second generation'; [fû.âɚtâi]) is a Chinese term for the children of the nouveau riche in China. This term, generally considered pejorative, is often invoked in the Chinese media and everyday discussions in mainland China as it incorporates some of the social and moral problems associated with modern Chinese society.
Fuerdai are the sons and daughters of the Chinese nouveau riche of the early years of China's reform era from the late 1970s onward. During the new era, in which private initiative could be rewarded by wealth, many new rich Chinese emerged in the former-socialist Chinese society. While such wealthy individuals may have reached their new socioeconomic position either through their own initiative and efforts or by becoming powerful members of the ruling party, their children often enjoy a comfortable lifestyle and have a much easier and obstacle-free life path.
Many wealthy Chinese send their children abroad for their education. This is especially true in the United States, Europe, and parts of Canada, where it is common to see well-off Chinese students attending universities driving expensive cars and wearing brand name clothing and gadgets which have price tags that are out of reach for the vast majority of North American and European students. Universities look favorably upon this kind of international student as they generate more revenue and tend to pay higher tuition fees.
The term has also seen limited use as a general label for anyone with rich parents and who enjoyed a privileged upbringing as a result. Non-Chinese figures, such as Fidel Castro and Donald Trump, have been described by Chinese media as fuerdai.
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