The "full Ginsburg" is a buzzword that refers to an appearance by one person on all five American major Sunday morning talk shows on the same day: This Week on ABC, Fox News Sunday, Face the Nation on CBS, Meet the Press on NBC, and Late Edition on CNN. State of the Union replaced Late Edition on CNN in January 2009.
The term is named for William H. Ginsburg, the lawyer for Monica Lewinsky during the sexual conduct scandal involving President Bill Clinton. Ginsburg was the first person to accomplish this feat, on February 1, 1998.
Completed full Ginsburgs
On September 19, 2009, President Barack Obama did what The Politico called a "modified Full Ginsburg" when he appeared on five programs, even though Univision's Spanish-language Al Punto was not part of Ginsburg's original five programs. President Obama, promoting his health care reform proposals, opted for Al Punto to be his fifth program appearance instead of Fox News Sunday. Obama also appeared on Monday, September 9, 2013, with reporters from each of the five networks, plus an extra sixth, to discuss possible military intervention in Syria. He appeared with CNN's Wolf Blitzer on The Situation Room, with ABC's Diane Sawyer on ABC World News, with NBC's Savannah Guthrie on NBC Nightly News, with CBS's Scott Pelley on CBS Evening News and with Fox's Chris Wallace on Fox News's Special Report with Bret Baier, in addition to PBS's Gwen Ifill on PBS NewsHour.
Florida Sen. Marco Rubio became the first person to appear on seven Sunday talk shows the same day, on April 14, 2013: all English-language shows listed above, plus Univision's Al Punto and Telemundo's Enfoque, both American Spanish-language shows.
Following the South Carolina Republican primary in 2016, Senator Rubio became the first person to complete the Full Ginsburg on two consecutive Sundays. Thanks to a prior Ginsburg in 2013, he is to date the only person to have accomplished this feat three times.
- Newton-Small, Jay (September 27, 2007). "Lexicon". Time. Retrieved 2007-09-25.
the full Ginsburg DEFINITION The ful gins-burg n. The appearance on all five political TV talk shows on the same Sunday morning. CONTEXT On Sept. 23, Senator Hillary Clinton filmed segments from her home in Chappaqua, N.Y., for ABC's This Week with George Stephanopoulos, NBC's Meet the Press, CNN's Late Edition, Fox News' Sunday with Chris Wallace and CBS's Face the Nation. USAGE Ironically, the term was coined by Washington insiders after Monica Lewinsky's attorney William Ginsburg shuffled between studios to make the full circuit in February 1998.
- Puzzanghera, Jim (September 24, 2007). "Clinton makes the Sunday talk-show rounds". Los Angeles Times. Retrieved 2007-09-25.
Appearing on all five major Sunday talk shows -- the political equivalent of hitting for the cycle in baseball -- is known among TV producers and political operatives as a "full Ginsburg," after the first person to pull it off, Southern California attorney William H. Ginsburg. He made the circuit on Feb. 1, 1998, in defense of his client Monica S. Lewinsky, the onetime White House intern at the center of a Bill Clinton sex scandal.[dead link]
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The Rubio team showed tremendous confidence in booking the candidate on all the Sunday shows.
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Sen. Marco Rubio, R-Fla., appeared on seven television shows Sunday to defend the immigration bill being written by four Republican and four Democratic senators, including Sen. Michael Bennet of Colorado.