Full Throttle (drink)

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Full Throttle
Coca-Cola's Full Throttle energy drink
Type Energy drink
Manufacturer Monster Beverage
Country of origin United States
Introduced 2004
Variants Sugar-Free Full Throttle
Full-Throttle Fury
Sugar-Free Full Throttle Fury
Full Throttle Blue Demon
Full Throttle Frozen Fury
Full Throttle Mother
Full Throttle Coffee Caramel, Vanilla, and Mocha
Related products Mother, Monster Energy, NOS, Vault, Worx

Full Throttle is an energy drink brand produced by Monster Energy. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company. It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.

On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line. Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster. Monster transferred all of its non-energy drink businesses to Coca-Cola, including Hansen's natural sodas, Peace Tea, Hubert's Lemonade, and Hansen's juice products.

Full Throttle Coffee (Discontinued)[edit]

Full Throttle released three coffee energy drinks of its own in the flavors Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets. Coca-Cola claims it is made with "100% premium Arabica coffee", and it was available in 15oz cans, just like Monster's Java line and Rockstar's Roasted line. The drink's tagline was "Coffee. Fully Charged" prior to it being discontinued.[1]

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