Type of site
|Slogan(s)||Crowdfunding For All|
Fundly is a crowdfunding site for online fundraising. It allows non-profits, charities, politics, clubs, schools, teams, churches, and other causes to raise money online from friends, family, colleagues, donors, and other supporters via email, Facebook, Twitter, LinkedIn, Google, and social media networks. It is also an app for social networks like Facebook and LinkedIn. It uses WePay to process donations. Donors are charged when they make a donation.
Fundly is “the world’s largest and most widely-adopted social fundraising platform.” Fundly has raised more than $305 million and enabled more than 42,000 campaigns led by individuals, volunteer groups and nonprofit organizations, as of June 2013. The CEO of the company is Dennis Hu. In 2011, Fundly obtained $2 million in seed funding using the on-line investor marketplace, AngelList.
- A Very Jersey Xmas is a 2012 fund raiser sponsored by New Jersey natives living in the San Francisco Bay Area for relief of victims of Hurricane Sandy. Donors are invited to parties where they dress up as their favorite Jersey character.
- Meg Whitman used Fundly to raise $20 million for her campaign for governor of California.
Fundly charges fees based on the scale of the fundraiser. Individual campaigns are charged 4.9% of the funds collected, plus 3% credit card fees. Campaigns that reach certain donation levels receive discounts on the fee percentage that Fundly charges. Campaign donations raised from $50,001 to $500,000 are charged 4.4%, donations raised from $500,001 to $1,000,000 are charged 3.9% and every donation raised over $1,000,000 is charged 2.9% 
Fundly has a patent pending on its fund raising technology. 
- Rahim Kanani, “Fundly.com is Transforming Online Philanthropic, Political and Individual Giving”, Forbes, 7 April, 2012
- Rip Empson, “Social Fundraising Site Fundly Raises $2 Million of its Own”, Techcrunch, 24 February 2011.
- Bruce Newman, “New Jersey natives in Bay Area hold Superstorm Sandy relief benefit”, San Jose Mercury News, 1 December 2012
- Fundly Pricing
- Mark Glaser, “Fundly + Facebook = Millions in Micro-Donations for Campaigns”, MediaShift, 30 November 2010