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FurReal Friends (later FurReal in 2017) is a toy brand division of Hasbro, Tiger Electronics and Dreamright Toys created in 2002 focusing on robotic pets. FurReal toys widely vary in style and size, depicting different domestic and wild animals in robotic toys ranging from large enough to be sat on to small enough to be held. Each FurReal robotic toy moves in some way. Two slogans were "They love you for real, FurReal Friends." and (for 2013) "My best friends are FurReal Friends."
FurReal is noted for its animatronic replications of creatures and domestic animals as an alternative to live pets, or emulating the behaviors of pets commonly desired by children including horses, cats, rabbits and dogs. Certain toys may be designed to represent creatures unfit for domestication, like elephants, lions, tigers, leopards, jaguars, unicorns and bears. Bouncy, a robotic puppy, can jump and turn in a circle when a child waves their hand across her head. With Zambi, a robotic elephant manufactured and intended for charitable sales, a portion of its proceeds benefit charities.
Another notable toy manufactured by FurReal was the Butterscotch Pony, a large, animatronic, whinnying pony, among the toy line's products designed for children to sit on. The pony was designed with an assortment of sound effects mimicking those of live horses and opened a gateway to the production of a second animatronic pony named S'mores of slightly higher quality with more sound effects.
- "Top 10 FurReal Friends of 2019 - Video Review". wiki.ezvid.com.
- Green, Frank (19 December 2002). "No-toy story: Must-have goodies mostly not there".
- "FurReal friends". NEW BOY. 2014.
- "My Best Friends are FurReal Friends". Hasbro. 2018.
- "Project Zambi". Giving Hope to Kids in Need in Africa. n.d. Archived from the original on 2011-02-01.
- "FurReal Zambi Elephant". ElectronicPets. 2009. Archived from the original on 2010-01-04.
- "Butterscotch Pony". n.d.[dead link]
- Official Site
- "FurReal Cat popular for the 2002 holiday season"
- FurReal Friends Zambi Website - Information about the FurReal Elephant and Project Zambi
- Butterscotch Pony[permanent dead link]
- Project Zambi
- Official Site
- Japanese website
- Fan site