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Furby picture.jpg
The 2012 Furby model; depicted is the Voodoo Purple version.
Other namesFurbee (used in Sweden to avoid confusion with the eponymous place).
TypeElectronic toy
Inventor(s)David Hampton and Caleb Chung
CompanyTiger Electronics
(1998–2001,[citation needed] 2005–2007, 2012–2018)
CountryUnited States
SloganThe more you play with me, the more I do! I will keep amazing you!
Your emoto*tronic Friend
a mind of its own (2012), a new generation is hatching (Boom), Furby Connects You To A World Of Surprises (Connect)
Official website

Furby is an American electronic robotic toy that was originally released in 1998 by Tiger Electronics. It resembles a hamster or owllike creature and went through a period of being a "must-have" toy following its holiday season launch, with continual sales until 2000. Over 40 million Furbies were sold during the three years of its original production, with 1.8 million sold in 1998, and 14 million in 1999. Its speaking capabilities were translated into 24 languages.

Furbies were the first successful attempt to produce and sell a domestically aimed robot. A newly purchased Furby starts out speaking entirely "Furbish", the unique language that all Furbies use, but is programmed to start using English words and phrases in place of Furbish over time. This process is intended to resemble the process of learning English.[1] The updated Emoto-Tronic Furby, with voice recognition and more complex facial movements, was sold by Hasbro between 2005 and 2007. Another updated Furby with black and white LCD eyes and a mobile app was released for the holiday season in 2012. The last updated Furby with color LCD eyes was released in 2016.


Initial creation

Dave Hampton and Caleb Chung spent nine months creating the Furby (in addition to nine months spent designing the toy). After two attempts at licensing the concept, they invited fellow toy and game inventor Richard C. Levy to join their efforts to sell Furby. Levy brought Furby to Tiger Electronics and Tiger's Roger Shiffman bought the rights to it. Furby's first public appearance was at the American International Toy Fair in 1998.[2][3][4][5]

Furbies originally retailed for about US$35,[6] and upon release, they sold very well. Catapulting demand during the 1998 Christmas period drove the resale price over $100, and sometimes as high as several hundred dollars. Furbies were sold for over $300 in newspapers and in auctions. Nicknames were given to the different aesthetic varieties, and sellers assigned rarity values to them.

The significant aftermarket demand (and price) for the toy resulted in cases of fraud in which customers paid for Furbies that were never delivered. Parental battles, arguments, and fights increased rapidly as supplies dwindled, and when retail supplies ran out, buyers turned to the Internet, where Furbies could be purchased for two, three, or more multiples of their retail price. During one 12-month period, a total of 27 million Furby toys were sold.[7]

2005 revival

2005 saw the reintroduction of Furby with the release of the new Emoto-Tronic Furby.

2012 revival

On April 12, 2012, it was announced that Hasbro would be making a new line of Furbies. The new line was released in September 2012.[8] As of December 2012 there were sixteen colors: Teal, white, black, purple, tangerine-tango, yellow, aqua, navy blue, plum, pink, pink/teal, orange/blue, black/pink, blue/yellow, teal/purple, and gray/teal.[9] Furbies were one of the eleven toys named the top toys for Christmas 2013 by the Toy Retailers Association at the DreamToys Convention where they unveil their predictions for the most popular holiday toys annually.[10]


Shelby Furby toy from McDonald's (2001)

First generation (1998-2002)

The main reason for their popularity[citation needed] was because of apparent "intelligence", reflected in their ability to develop language skills.

Furbies can communicate with one another via an infrared port located between their eyes. Furbies start out speaking entirely "Furbish", a language with short words, simple syllables, and various other sounds. They are programmed, however, to speak less and less Furbish and more and more English as they "grow". According to the variant, it knew 9 languages (English, French, Spanish, German, Italian, Japanese, Swedish, Greek and Portuguese).

There was a common misconception that they repeated words that were said around them. This belief most likely stemmed from the fact that it is possible to have the Furby say certain pre-programmed words or phrases more often by petting it whenever it said these words. As a result of this myth, several intelligence agencies banned them from their offices.[11]

A simple electric motor and a system of cams and gears close the Furby's eyes and mouth, raise its ears, and lift it off the ground in a faux display of mobility.

The originals are popular with many hackers as they can be dissected and made to do interesting things. In particular, their advanced audio capabilities and various sensory interfaces make them popular with the circuit bending community.[12][13]

Furby Babies

In 1999, the Furby Babies line was introduced. Furby Babies are smaller than the original, have higher voices, and cannot dance, but they switch to speaking English more quickly. They also have an extended vocabulary and different "Easter eggs" and "games" built into them. Furby Babies come in 24 different colors. All have white eyelashes and one of six different eyecolors.

Furby Friends

Novel Furbies were also released, including an interactive Furby-style "Gizmo", from the film Gremlins, a Furby-style "Interactive Yoda" based on the Star Wars character, and a Furby-style "Interactive E.T." from the movie of the same name. Another "friend of Furby", called "Shelby", is similar to Furby, but looks like a clam, has vast improvements in memory, and has a different personality; it was released in 2001 and can communicate with the original Furbies and Furby Babies. They also have sensors that can sense loud sounds, can sense being upside down (they say things like "Shiver me timbers" and "Walk the plank" when left upside-down for an extended period of time), and they laugh when "tickled" (their antennae – or "tennies", as they like to call them). They also purr when "petted". They can be fed by sticking a finger in their mouth. Similarly, Shelbies do not have their own names, unlike the classic Furbies. Shelbies are also capable of knowing if it is talking to a Furby or another Shelby, saying phrases such as "Where's Furby?"—though they cannot differentiate between a Furby and a Furby Baby—they just assume it is a Furby. In addition to English, Shelbies also know some Furbish words and also have their own unique language called "Shelbish".[citation needed]

Second generation (2005-2007)

Emoto-Tronic Furbies was released in August 2005. Larger than the previous version, the new Furbies have been upgraded with a more emotional face and a voice recognition system, enabling them to communicate with humans. Unlike the Furbies originally released, just one order is necessary to make them 'sleep', and they have an on/off switch. They can communicate with other Emoto-tronic Furbies, though to a lesser extent than the communication between original Furbies, and they cannot themselves communicate with the original Furbies nor Funky Furbies. They also lack light sensors and basic motion sensors and do not respond to loud sounds as the originals do. These Furbies, according to the story they come packed with, are from Furby Island. It knew only seven languages (Swedish and Greek disappeared).

Emoto-Tronic Furby Babies

In 2006, a new version of Furby Baby was released, with the most notable features being the new look and a more "babyish" appearance in contrast to the Emoto-Tronic Furby adult. They also have considerably fewer features than the "adult" Furby, with a very limited vocabulary and a lower level of interactivity. Another notable feature of the 2006 Emoto-Tronic Baby Furby is the movable "legs" which unfurl when a Furby Baby is awake. Although they were a European exclusive, they were sold in the US via the Hasbro Toy Shop website.

Emoto-Tronic Funky Furbies

The Funky Furbies were released in August 2006 outside the United States. They are limited to three color combinations (pink and yellow; purple and green; blue and purple), they can sing three new songs and dance. They can be taught dance routines and remember them.

Third generation (2012-2015)

A new Furby was released in the fall of 2012. It has more expressive LCD eyes, a wider range of motions, its own iOS and Android app, and the ability to adapt its personality in reaction to user behavior.[14] Compared to the first generation, variants with Russian, Chinese, Mandarin, Korean and Polish were also produced, increasing the number of languages to 14. The on-off switch is replaced with a reset button; the Furby turns itself off after one minute of inactivity. The app was removed from mobile app stores in 2021.

Furby Party Rockers

A series of toys called Furby Party Rockers was released in addition to the 2012 Furbies.[15]

Those feature pre-programmed personalities that differ between the various models.

Instead of the screens that the full-size Furbies feature, their eyes are made out of transparent plastic with a backing that has a static pattern printed.

The eyes have an LED backlight and the printed image is stereoscopic so that it changes depending on the viewing angle. The Party Rockers don't have any moving parts.

Furby Boom

In summer of 2013, about a year after the 2012 Furby came out, a new Furby was released with new different colors and new Personalities. It has a brand-new iOS and Android app, called Furby BOOM!, with many new features.[16][17] The app was removed from mobile app stores in 2021.

Furblings (toy version)

In June 2014, a toy version of the Furblings from the Furby BOOM! app was released along with a Golden limited time one.[citation needed] It can communicate with Furby Booms, and can be used with the app too.

Furby Boom Crystal

The release for Christmas 2014 is called the Furby Boom Crystal series, with a redesign of the ears, face and feet and new bright neon fur. The iOS and Android apps have also been redesigned.[18]

Furby Boom Crystal Furblings

In early 2015, a toy version of the Furby Boom Crystal Furblings from the app was released. Like the other Furblings, it can communicate with Furby Boom Crystals, and be used with the app.


In June 2015, a Furby that resembles Chewbacca from Star Wars was released. It is similar to the Furby Boom because it can hatch Furblings with the same app and more. It is known as the Wookie Furby and the new Furby Friend. The app was removed from mobile app stores in 2021.

Fourth generation (2016-2017)

In 2016 another new Furby Connect with more expressive eyes and movements was released, along with an app containing a whole world of Furblings for it to interact with. The Furby Connect has a translucent plastic joystick on its head which lights up different colors when toggled and is used to control games played with Furblings in the app. Unlike the 2012 Furby and Furby Boom, the Furby Connect does not change personalities. However it can sing songs that it "learns" from the app. It knew only two languages, English or Russian.


The original Furby source code[19] was written in assembly language for the 6502 microprocessor.[20]

The first Furby model was based around a 6502-style Sunplus SPC81A microcontroller,[21] which had 80 KiB of ROM and 128 bytes of RAM. Its core differed from the original 6502 in the lack of the Y index register. The TSP50C04 chip from Texas Instruments, implementing the LPC codec, was used for voice synthesis.

Security concerns

On January 13, 1999, it was reported the National Security Agency of the United States banned Furbies from entering NSA's property due to concerns that they may be used to record and repeat classified information, advising those that see any on NSA property to "contact their Staff Security Officer for guidance."[22][23][24]

Roger Shiffman, the owner of Tiger Electronics, stated that "Furby has absolutely no ability to do any recording whatsoever," and that he would have gladly told the NSA this if he was asked by anyone from the spy agency.[25][failed verification] Additionally, Dave Hampton demonstrated that Furby's microphone can't record any sound at all, and can only hear a single monotonous beep if a loud sound is produced around Furby, and no words or waveforms can be made out at all.[26] He too was never questioned by the NSA.[citation needed] The ban was eventually withdrawn.[27]

Security researchers discovered that the microphone on a Furby Connect can be remotely activated and used to record voice through a Bluetooth connection.[28]

Furbish-English phrases

"Furbish" is the Furbies' language, with simple syllables, short words, and various sounds. A newly- purchased Furby starts out speaking entirely in Furbish. Over time, the Furby gradually replaces Furbish words and phrases with English.

The voice commands the 2005 Furbies respond to include:

  • wee-tah-kah-loo-loo: Tell me a joke.
  • wee-tah-kah-wee-loo: Tell me a story.
  • wee-tee-kah-wah-tee: Sing me a song.
  • u-nye-loo-lay-doo?: Do you want to play?
  • u-nye-ay-tay-doo?: Are you hungry?
  • u-nye-boh-doo?: How are you?
  • u-nye-way-loh-nee-way: Go to sleep now.
  • u-nye-noh-lah: Show me a dance.

Furbies may say these Furbish words:

  • doo?: What? (Furbies say this when called)
  • doo-dah: Yes. (Furbies say this in response to a command before doing it)
  • boo: No. (Furbies say this when they do not want to carry out a command)
  • yoo?: Why will you not play with me today? (This usually means the Furby is upset)

Film adaptation

Bob Weinstein announced in November 2016 that a Furby film adaptation is to be produced by The Weinstein Company (TWC).[29] The film was written by Daniel Persitz and Devon Kliger, and will contain both live action and computer-animated characters.[30] In regards to the film's narrative, Hasbro executive Stephen Davis stated that "we think that this can resonate as a four-quadrant film. It can't just be a 90-minute commercial."[30][31] TWC filed for Chapter 11 bankruptcy on March 19, 2018.[32] On May 1, 2018, Lantern Capital emerged as the winner of the studio's bankruptcy auction.[33] On July 16, 2018, it was announced that The Weinstein Company had shut down and its assets had been sold to the newly created Lantern Entertainment.[34] It is unclear whether Lantern Entertainment will take over producing the project.

See also


  1. ^ Encounters with Kismet and Cog: Children Respond to Relational Artifacts (PDF), MIT, 2004-09-30, retrieved 2009-04-20
  2. ^ Banks, David (2002-06-18). "Furby Co-Inventor Richard Levy". NPR. Retrieved 2013-04-30.
  3. ^ "Inventor of the Week: Archive". Web.mit.edu. Archived from the original on 2003-03-02. Retrieved 2013-04-30.
  4. ^ Sloane, Julie (2002-07-01). "Game Theories The man who made the Furby fly explains how he comes up with his ideas. – July 1, 2002". Money.cnn.com. Retrieved 2013-04-30.
  5. ^ "Nothing found for 2010 10 Complete-idiots-guide-author-and-furby-inventor-richard-c-levy-creates-ways-to-avoid-mr-media". andelman.com. Archived from the original on 6 March 2013. Retrieved 17 January 2022.
  6. ^ "New toy an interactive fur ball". CNN. 1998-10-05. Retrieved 2007-07-13.
  7. ^ Collecting, Furbys. "Furbys & Furby Collecting". Yes. Word CollectorsNet. Retrieved 9 December 2012.
  8. ^ "Furby's Coming Back! Five Things to Know About This Iconic Toy". E! Online. 2012-04-12. Retrieved 2013-04-30.
  9. ^ Hasbro, Electronics. "Furby". Yes. Hasbro. Retrieved 9 December 2012.[permanent dead link]
  10. ^ "Top Toys for Christmas 2013".
  11. ^ "Furby a threat to national security?". CNN. 1999-01-13. Archived from the original on 2006-08-28. Retrieved 2006-12-18.
  12. ^ Circuit-bent Furby on YouTube
  13. ^ Rees, Kevin. "Furby Bending Tutorial". Circuit-Bent.Net. Archived from the original on 2008-06-07. Retrieved 2008-01-09.
  14. ^ 10/26/12 12:00pm 8/24/12 12:00pm (26 October 2012). "2012 Furby Review". Laptopmag.com. Retrieved 2013-04-30.
  15. ^ "Furby Party Rockers". Furby Party Rockers. Archived from the original on 2013-05-31. Retrieved 2013-06-05.
  16. ^ "Furby Boom". PCMAG.
  17. ^ "Furby that interacts with iPads is among 'must-have' Christmas toys". Telegraph.co.uk. 30 October 2014. Archived from the original on 2022-01-12.
  18. ^ "Furby Boom Crystal Series Review". Archived from the original on 11 November 2014. Retrieved 10 November 2014.
  19. ^ Dave Hampton (30 July 1998). "FURBY.ASM - Version 25". Internet Archive.
  20. ^ Allison Marsh (2 January 2019). "Coded for Cuteness: How the Furby Conquered Hearts and Minds". IEEE Spectrum. Archived from the original on 2 January 2019.
  21. ^ David Mark Hampton, Caleb Chung (15 December 1998). "US Patent US6149490A".
  22. ^ "BBC News – Americas – Furby toy or Furby spy?". bbc.co.uk.
  23. ^ "Furbies banned at US spy base". The Independent. 14 January 1999.
  24. ^ "CNN – Furby a threat to national security? – January 13, 1999". archive.org. Archived from the original on August 26, 2006.
  25. ^ "Secret agent Furby sneaks into spies' inner sanctum". The Guardian. 14 January 1999. Retrieved 4 May 2015.
  26. ^ "Was Your Furby Spying On You?". everythinggp.com. Retrieved 21 October 2022.
  27. ^ "The Real Reason The NSA Once Banned Furbies". grunge.com. 4 June 2020. Retrieved 21 October 2022.
  28. ^ Frenkel, Sheera (21 December 2017). "A Cute Toy Just Brought a Hacker Into Your Home". New York Times. Retrieved 25 December 2017.
  29. ^ McNary, Dave (2 November 2016). "AFM: Bob Weinstein Unveils Furby Movie for TWC-Dimension". Variety. Retrieved 10 November 2016.
  30. ^ a b Anderton, Ethan (4 November 2016). "There's a Furby Movie in the Works, Because That Toy Was a Thing Once". /Film. Retrieved 10 November 2016.
  31. ^ Hooton, Christopher (4 November 2016). "This goddamn Furby movie better be a psychological thriller". The Independent. Retrieved 10 November 2016.
  32. ^ "Weinstein Company files for bankruptcy". BBC News. March 20, 2018. Retrieved March 20, 2018.
  33. ^ Chmielewski, Dawn (May 1, 2018). "Weinstein Company Declares Lantern Capital The Winner Of Bankruptcy Auction, Rival Bidder Responds". Deadline Hollywood. Retrieved May 6, 2018.
  34. ^ Chmielewski, Dawn C. (2018-07-16). "Lantern Entertainment Closes $289 Million Acquisition of The Weinstein Co.'s Assets". Deadline. Retrieved 2018-10-20.

External links