The first details of the album were posted on April 16 on the band's MySpace blog. More details were posted on June 8, again on the band's MySpace blog. This update included the album's title and release date. On July 10, the band posted the song "Ninja of Love" on their MySpace band profile for their fans to preview.
On August 25, the band played at PAX 2007, during which they confirmed their song "Brainpower" would feature in the upcoming game Rock Band. On September 21, the album was put up in its entirety on the band's MySpace.
On November 16, the band received the limited edition of the album and started shipping them. The limited edition comes in a foil digipak style case. The band members signed all limited edition copies of the album on the back as well as hand numbering them. The limited edition is limited to only 2000 copies and is hand numbered X/2000 on the back. The album also contains two bonus tracks Get Drunk With Milk and Retired Tennis Pro.
The song "Pop Music is Not a Crime" is featured in the iPod-exclusive game Phase.