Günter Mast (July 4, 1927 in Braunschweig – February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive of the family business Mast-Jägermeister, known as producer of the liquor Jägermeister.
During his tenure as CEO he secured the sponsorship of the Eintracht Braunschweig football team. Braunschweig's game against FC Schalke 04 on 24 March 1973 became the first-ever Bundesliga match to feature a club having sponsorship on its jersey, following a long dispute between Mast and the German Football Association, which had previously banned shirt-sponsors. Mast was also the President of the club from 1983 to 1986. However, personally Mast was not a football fan and later said to have attended only two matches of the club during his tenure as president.
He died on February 28, 2011.
- "Der Mann, der Jägermeister zur Legende machte". Die Welt (in German). 3 March 2011. Retrieved 1 September 2013.
- Der Hirsch des Anstoßes. Süddeutsche Zeitung (in German), published: 30 July 2003, accessed: 21 August 2011
- "„Die Fans habe ich nie gebraucht"". Frankfurter Rundschau (in German). 14 March 2011. Retrieved 28 August 2013.
- "Unternehmer Mast starb mit 84 Jahren". Braunschweiger Zeitung (in German). 3 March 2011. Retrieved 25 October 2011.
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