Günter Mast

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Günter Mast (July 4, 1927 in Braunschweig – February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive of the family business Mast-Jägermeister, known as producer of the liquor Jägermeister.[1]

During his tenure as CEO he secured the sponsorship of the Eintracht Braunschweig football team. Braunschweig's game against FC Schalke 04 on 24 March 1973 became the first-ever Bundesliga match to feature a club having sponsorship on its jersey, following a long dispute between Mast and the German Football Association, which had previously banned shirt-sponsors.[2] Mast was also the President of the club from 1983 to 1986. However, personally Mast was not a football fan and later said to have attended only two matches of the club during his tenure as president.[3]

He died on February 28, 2011.[4]


  1. ^ "Der Mann, der Jägermeister zur Legende machte". Die Welt (in German). 3 March 2011. Retrieved 1 September 2013.
  2. ^ Der Hirsch des Anstoßes. Süddeutsche Zeitung (in German), published: 30 July 2003, accessed: 21 August 2011
  3. ^ "„Die Fans habe ich nie gebraucht"". Frankfurter Rundschau (in German). 14 March 2011. Retrieved 28 August 2013.
  4. ^ "Unternehmer Mast starb mit 84 Jahren". Braunschweiger Zeitung (in German). 3 March 2011. Retrieved 25 October 2011.