GMA The Heart of Asia
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|Launched||June 9, 2003|
|Country of origin||Philippines|
|Headquarters||GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, Philippines|
|Sister network||GMA News TV (formerly Q) (former)|
GMA The Heart of Asia is a programming block of GMA Network that broadcasts Filipino-dubbed Asian dramas (locally called "Asianovela" for Korean and Chinese dramas only) from China, South Korea, Taiwan, Thailand, Japan, India and Turkey. It is tagged as "The Home of Asia's Best Dramas". Its first Asianovela was My MVP Valentine from Taiwan.
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Even before Asian dramas, Filipinos were long fans of foreign dramas. Soap operas and drama series have become a staple for daytime and primetime viewing in the Philippines. In the 1990s, Mexican telenovelas was the mania with huge hits like Rosalinda and Marimar attracting ratings above 50%.
The word Asianovela comes from the words "Asia" or "Asian" and "Novela" from the word "Telenovela". This term was created to define the difference of a normal telenovela to Asian-produced telenovelas. The slang was first used on local internet forums, then became widely used by Filipino people.
Asianovelas have become hits in the 2000s. The huge demand from Filipino viewers has prompted Philippine TV stations to import Taiwanese dramas. After the Taiwanese drama Meteor Garden became phenomenal, GMA Network starts importing TV series from Taiwan in June 2003, starting with its first drama, My MVP Valentine, and followed by The Poor Prince and Lavender, the first Asianovelas in Philippine Primetime TV. In the same year, the network introduced to Filipino viewers the South Korean dramas, as they premiered the first-ever Korean drama in Philippine television, Bright Girl, and followed by Endless Love: Autumn in My Heart, which instantly become hits and leads the way in importing more Korean dramas.
In past years, GMA Network aired a score of dramas, including Endless Love II: Winter Sonata, Stairway to Heaven, Full House, All About Eve, Attic Cat, My Name Is Kim Sam Soon, Sassy Girl: Chun Hyang, Frog Prince, and Jewel in the Palace.
In 2018, in celebration of its 15th anniversary of bringing quality Asian dramas, GMA aired the first-ever Lakorn (term for Thai drama), You're My Destiny, and the first-ever Turkish series, Wings of Love.
In 2019, in celebration of its 16th anniversary of bringing quality Asian dramas, GMA aired the first-ever Indian series Aladdin: You Would′ve Heard the Name.
|Broadcaster||Title||Schedule||Original Network||Pilot Episode|
|GMA Network||Aladdin: You Would've Heard the Name||Monday – Friday at 09:20 AM||Sony SAB||July 1, 2019|
|U-Prince Series||Monday – Friday at 09:50 AM||GMM 25||July 8, 2019|
|Emperor: Ruler of the Mask||Monday – Thursday at 10:05 PM||MBC||July 15, 2019|
Heart of Asia also airs Asian fantasy series via GMA FantaSeries, the sister-programming block of GMA The Heart of Asia. Though not labeled as HoA, the network also occasionally airs Filipino-dubbed Asian films as part of its movie presentation block.
- Drama specials
GMA News TV
Listed down below are the upcoming Asianovelas officially announced:
|Title||Cast||Year||Original Network||Airing Date||Reference|
|Mr. Sunshine||Lee Byung-hun, Kim Tae-ri, Yoo Yeon-seok, Kim Min-jung, and Byun Yo-han||2018||tvN||September 2, 2019|||
|Man x Man||Park Hae-jin, Park Sung-woong, Kim Min-jung, Chae Jung-an, and Yeon Jung-hoon||2017||JTBC||September 2019|||
|Sky Castle||Yum Jung-ah, Lee Tae-ran, Yoon Se-ah, Oh Na-ra, Kim Seo-hyung||2018-2019||JTBC||2019|||
|Good Manager||Namkoong Min, Nam Sang-mi, Lee Jun-ho, and Jung Hye-sung||2017||KBS2||2019|||
|Queen of Mystery 2||Choi Kang Hee, Kwon Sang Woo||2018||KBS2||TBA|
|Familiar Wife||Ji Sung, Han Ji-min and Kang Han-na||2018||tvN||TBA|
|The Fiery Priest||Kim Nam-gil, Kim Sung-kyun and Lee Hanee||2019||SBS||TBA|
|The Third Charm||Seo Kang-joon and Esom||2018||JTBC||TBA|
|Arthdal Chronicles||Jang Dong-gun, Song Joong-ki, Kim Ji-won and Kim Ok-vin||2019||tvN||TBA|
The success of Korean dramas has also prompted GMA Network to do remakes:
- List of programs broadcast by GMA Network
- List of GMA Network drama series
- List of programs aired by GMA Network
- List of programs broadcast by GMA News TV
- List of programs aired by Q/GMA News TV
- Korean television dramas in the Philippines
- "Transpacific Popular Culture – Mexicanovelas". Blogs.brown.edu.
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- "Asianovela Fever: Popular Asian series in PH during the 2000s". Insidemanila.ph.
- "Top Asianovelas since the year 2002". Pep.ph.
- "Lavender Opening Billboard (GMA)" – via YouTube.
- "Korean Dramas Continue to Captivate the Philippines". Hancinema.net.,
- "ASIANOVELAS MUSIC VIDEO" – via YouTube.
- "IN PHOTOS: The cast of 'Ice Fantasy'". gmanetwork.com. Retrieved March 23, 2017.
- Geli, Bianca (August 14, 2019). "Abangan ang high-rating Korean drama na 'Mr. Sunshine' sa GMA!". GMANetwork.com. Retrieved August 15, 2019.
- Geli, Bianca (August 13, 2019). "Abangan ang bromance nina Park Hae Jin at Park Sung Woong sa 'Man x Man'". GMANetwork.com. Retrieved August 15, 2019.
- Eusebio, Aaron Brennt (June 11, 2019). "Apat na housewives, mag-aaway-away sa 'Sky Castle'". GMANetwork.com. Retrieved August 15, 2019.
- "Saimdang and Good Manager adds to the GMA Heart of Asia's 14th year lineup". daebakphilippines.wordpress.com. Retrieved June 28, 2017.
- "Kim Sam soon on GMA". Gmanetwork.com. Retrieved July 17, 2018.
- "Pinoy version of 'My Name is Kim Sam Soon' – Buhay Korea". Buhaykorea.com. July 2, 2008. Retrieved July 17, 2018.
- "YouTube". Retrieved July 17, 2018 – via YouTube.
- "All about ambition ang latest GMA-7 Koreanovela remake". Gmanetwork.com. Retrieved July 17, 2018.
- "GMA-7's All About Eve". Istorya.net. Retrieved July 17, 2018.
- "YouTube". Retrieved July 17, 2018 – via YouTube.
- "'Stairway To Heaven' cast members". Pep.ph. Retrieved July 17, 2018.
- "Archived copy". Archived from the original on January 8, 2011. Retrieved September 19, 2015.CS1 maint: Archived copy as title (link)
- "GMA Telebabad: STAIRWAY TO HEAVEN Teasers". September 3, 2009. Retrieved July 17, 2018 – via YouTube.
- "Philippine remake of Full House will air pilot episode on Nov 30". Pep.ph. Retrieved July 17, 2018.
- "CandyMag.com: Every Filipina Teen's Best-est Friend Online". Candymag.com. Archived from the original on October 3, 2009. Retrieved July 17, 2018.
- Jennifer Castillo (January 24, 2010). "Heart Evangelista & Richard Gutierrez – (Pinoy Remake) Full House MV". Retrieved July 17, 2018 – via YouTube.
- "Marian, Dingdong team up anew in remake of". The Philippine Star. Retrieved July 17, 2018.
- "Cast Members: Endless Love". Pep.ph. Retrieved July 17, 2018.
- byTalmage (June 22, 2013). "Endless Love Trailer ". Retrieved July 17, 2018 – via YouTube.
- "Remake ng 'Coffee Prince' hamon para kina Kris Bernal, Aljur Abrenica". Gmanetwork.com. Retrieved July 17, 2018.
- "Archived copy". Archived from the original on January 2, 2014. Retrieved September 19, 2015.CS1 maint: Archived copy as title (link)
- GMA Network (September 26, 2012). "Coffee Prince, malapit na sa GMA!". Retrieved July 17, 2018 – via YouTube.
- Santiago, Erwin. "CAST MEMBERS: Temptation of Wife". pep.ph. Retrieved October 23, 2012.
- "Rafael Rosell transfers to GMA-7; will soon co-star with Marian Rivera and Dennis Trillo". pep.ph. Retrieved August 10, 2012.
- Serito, Mary Jane Rose. "TEMPTATION OF WIFE (Full Trailer)". YouTube.com. Retrieved October 28, 2012.
- Dimaculangan, Jocelyn. "Jennylyn Mercado confirmed as Steffi in My Love From The Star". pep.ph. Retrieved August 8, 2016.
- Caligan, Michelle. "MUST-READ: Ang mga bigating teleseryeng dapat abangan sa 2018". GMAnetwork.com. Retrieved July 17, 2018.
- Gabinete, Jojo. "Main cast ng Pinoy version ng Descendants of the Sun, kumpleto na". pep.ph. Retrieved May 1, 2019.
- "GMA-7 to make Pinoy version of Boys Over Flowers". pep.ph. Retrieved July 17, 2018.