GNP Crescendo Records

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GNP Crescendo Record Co.
GNP Crescendo logo.png
Founded 1954 (1954)
Founder Gene Norman
Genre Various
Country of origin U.S.
Location Hollywood, California
Official website www.gnpcrescendo.com/wp/

GNP Crescendo Record Co. is an independent record label founded in 1954 by Gene Norman. It started as a producer of jazz, then expanded into many other genres, including comedy, rock, and Star Trek soundtracks. Currently GNP Cresendo is run by Gene Norman's son, Neil Norman.

History[edit]

After hitchhiking from New York to Los Angeles, Norman promoted concerts at the Shrine Auditorium and the Civic Center, hosted a popular radio show, and opened his own nightclub, the Crescendo, on the Sunset Strip. The Crescendo hosted a wide swath of jazz legends and comedians, from Duke Ellington and Billie Holiday to Lenny Bruce and Bob Newhart. Norman often paid acts their weekly rate for a single night's engagement.[1][2]

The inspiration for the label was to issue live recordings made at concerts promoted and organized by Norman.[2] GNP's releases included Louis Armstrong, Dizzy Gillespie, Lionel Hampton, Gerry Mulligan, Frank Morgan, and Teddy Buckner.[3]

GNP expanded beyond jazz. In the 1960s, it recorded the rock group The Seeds, which landed four singles in Billboard's Hot 100 chart. In the 1980s, GNP gave Robin Trower a comeback. In 1982 zydeco musician Queen Ida won the label its first and only Grammy Award.[1]

Gene Norman's son Neil, a fan of science fiction, secured a licensing deal from Paramount to release soundtracks of Star Trek, both in its TV and movie incarnations. This led to a new area of concentration for the label. Neil Norman is also a musician who has released many albums on GNP. Currently, he is president of the label.[1]

References[edit]

  1. ^ a b c Barker, Andrew (8 January 2014). "At Age 60, GNP-Crescendo Label is the Little Indie That Could". Variety. Retrieved 10 July 2016. 
  2. ^ a b "Gene Norman 1922-2015". genenorman.com. Retrieved 10 July 2016. 
  3. ^ Yanow, Scott (1998). "Labels". In Erlewine, Michael; Bogdanov, Vladimir; Woodstra, Chris; Yanow, Scott. All Music Guide to Jazz (3rd ed.). San Francisco: Miller Freeman Books. ISBN 0-87930-530-4. 

External links[edit]