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GoAdv The GoAdv Group is Europe’s 4th fastest growing larger digital media company (GP Bullhound Media Momentum 2010). It is European leader in the creation of multilingual content on demand. Created in 2004 the Group crowdsources, distributes and monetizes over 15,000 items of multilingual content per month for a wide network of 500+ fully owned and operated websites including Excite Europe, Better Deals and the Nanopublishing network. The media properties generate over 20 million unique monthly users (Source: Comscore Jan 2010).

GoAdv is a pan-European company and has a staff of over 140 working across offices in Italy, Ireland, and Asia, active in the UK, Germany, Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.


July 2004 - Company Creation: GoAdv S.r.l. in Rome

August 2004 - Launched in the UK and Italy

January 2005 - Expansion of business to Germany, France and Spain

August 2006 - Relocation of HQ to Dublin, Ireland: GoAdvertising Limited

June 2007 - Creation of French holding company: GoAdv S.A. owning 100% of GoAdvertising Limited

August 2007 - The GoAdv Group is listed on the Alternext Market of Euronext Paris

October 2007 - Acquires the Excite Europe group of entertainment portals

May 2008 - GoAdv expands operations to Asia and opens an office in Manila, Philippines

July 2008 - GoAdv completes successful convertible bond issue raising over €11.5M for the Group

March 2009 - Announces 2008 unaudited annual revenues of €37.9M +88% growth on 2007 and almost doubling revenues for 4th consecutive year

February 2010 - Acquires Blogosfere, Italy’s top blog network

May 2010 - Named in GP Bullhound Media Momentum as 4th fastest growing larger digital media company in Europe

May 2010 - Announces 2009 revenues of €42.2 million

The GoAdv Network[edit]

Excite Europe Excite was one of the most recognized internet brands during the 1990s and one of the most well known dotcoms during the era with a worldwide network of internet portals. In 2003 Excite Italia took control of the portals in the UK, Germany, Spain, France, Italy, Netherlands, Poland, Switzerland, and Austria. Then in 2005 Excite Italia B.V. (the operator of Excite Europe), was acquired by Ask Jeeves (now Ask.com) from Tiscali, S.p.A. From March 2005 Excite Europe was owned by IAC Search & Media, following a merger with Barry Diller's InterActive Corporation. On October 17, 2007, the GoAdv Group announced the completion of its acquisition of Excite Europe.

Since the acquisition the Group's focus has been to transform the sites into entertainment portals with a unique editorial style and content produced by an in house editorial team rather than third party content partners, as it had been previously. In September 2008 the Excite Europe network registered 12.7 million unique users.

Excite Europe has also developed a personalised homepage, Excite MIX, and a social bookmarking service, Excite Bookmarks–both localised for use in respective European countries.

BetterDeals Online shopping guides and “How-to” websites which cover a wide range of topics including finance, travel and shopping. The network has on average 2 million unique monthly users. The BetterDeals network includes Meilleures Offres in France, Migliori Offerte in Italy, Mejores Ofertas in Spain and the Schnaeppchen network in Germany.

Nanopublishing A network of over 60 vertical magazines with a highly active community covering local events and specialist topics including fashion, travel and entertainment. Acquired in June 2009, articles are written by passionate, expert professionals who are local to their topic area and are regularly updated according to what web users are searching for. 1.4 million unique visitors (Jan 2010) and growing.

Blogosfere Italy’s top professional blog network, with over 3 million unique monthly users. Blogosfere’s network includes over 210 blogs written by recognised experts on topics ranging from entertainment, politics, sport, culture, news and finance.

GoAdv's Tools[edit]

GoAdv builds social engines that give users the tools to aggregate, organise and bookmark their most relevant content. The tools include:

Koego - a social content and web analytics tool for social media, indexing an increasing number of blogs, Twitter and Facebook accounts and giving users an Ego score that raises the visibility of the best social content produced. Bookmarky - a social bookmarking tool enabling users to organise and share their favourite online content.


Luca Ascani (Co-Founder & Chairman ) �A young entrepreneur, Luca launched buycentral.it in 2000. The company was sold to Lycos in 2004. In 2002, Luca launched ADVance which became one of the top web agencies in Italy. Luca was also co-founder and shareholder of First Tuesday Italy, which organised seminars and meetings on Financial and Net Economy topics. Salvatore Esposito (Co-Founder & CEO) �Gained his Degree in Business & Finance in 1999. Salvatore started his career as an internet consultant for small & medium enterprises within a project financed by the IBM Italia Foundation. He then held various directorial roles in Internet marketing and advertising with BuyCentral, LookSmart and Altavista. After his experience as Managing Director of Web Agency ADVance, he Co-Founded GoAdv.

Publicly listed company[edit]

GoAdv was a public company listed on the Alternext stock exchange of Nyse Euronext Paris since August 1, 2007. The company was floated though a direct trading procedure reserved to qualified investors.

Share information

Listed on Alternext since August 1, 2007

Share price as of the initial listing: 5,35 €

ISIN FR0010500975


Institutional ownership (as of Aug. 1st 2007): 19%

Number of shares: 6 435 232


[1] Times Online: "Excite is back, and this time it makes sense"

[2] TechCrunch UK: "GoAdv preps European buying spree after €11m financing"

[3] Wall Street Journal, MarketWatch: "The New York Times, ForeSee Results, EpikOne, and TrackSet Demonstrate Leadership in Analytics by Joining Web Analytics Association"

[4] Growth Business: "Attractions of Alternext, interview with GoAdv President, Luca Ascani"

External links[edit]