GO Campaign is a national nonprofit organization based in Santa Monica, California, that raises awareness and funds to help orphans and vulnerable children throughout the world. The organization supports projects at the grassroots level that bring direct relief to children in need of education & vocational training, medical care, enrichment programs, and basic human rights. The grants are executed by partnering with local leaders on the ground who are delivering local solutions. These are often projects that would otherwise fall through the cracks that have not been able to garner the attention of larger grant-making organizations and where small grants can have great impact.
Thanks to a private gift covering operating and fundraising expenses, 100% of all public donations to GO Campaign go to programming costs, and donors are allowed to choose the project they want to support.
Former attorney and successful Hollywood screenwriter Scott Fifer founded the organization in 2006 after taking a volunteer vacation in Tanzania. Originally established to help Tanzania's orphans and vulnerable children secure a better future, support for the nonprofit quickly outpaced its initial goals. In 2008, the organization officially changed its name to GO Campaign and expanded its reach throughout the developing world. Fifer is a contributing blogger to the Huffington Post. GO's Board of Directors includes Fifer, GO Campaign Co-Founders Jill Goldman, Victoria Strauss Kennedy, and Daryl Offer, and directors Rami Ghandour, Tony Horton, Alexandra Vorbeck, Julie Milligan, April Freitag, Katarina Hyde, Linda Konner,and Jonathan and Jamie Ward.
GO has funded children's programs in over 30 countries ranging from Haiti and Peru to Cambodia and Vietnam to Kenya and South Africa, impacting over 88,000 children. GO also funds programs for youth in the United States as well.
In 2010, Malawi's William Kamkwamba, author of The Boy Who Harnessed the Wind, was one of four winners of GO Campaign's inaugural GO Ingenuity Award, a financial grant that allows inventors and artists to share ingenuity and invention with youth in developing nations.
In 2013, GO Campaign became the first US nonprofit to directly partner with the Recycled Orchestra of Cateura, headed by local hero Favio Chavez of Paraguay. GO is currently trying to raise funds for the youth orchestra, featured in the upcoming documentary Landfill Harmonic.
In 2014, one of GO Campaign's local heroes from India, Kailash Satyarthi, won the Nobel Peace Prize.
The GO GO Gala is GO's annual Hollywood fundraiser. Hosted annually by Ewan McGregor and sponsored by Beachbody and other corporate sponsors, the event brings together celebrities, project partners from the field, social activists, supporters and top rate entertainment. Honorary Gala Committee members have included Edward Norton, Evangeline Lilly, Lisa Kudrow, Diablo Cody, Robert Pattinson, Djimon Hounsou, Ayelet Zurer, Toni Collette, Octavia Spencer, Julie Christie, Jesse Metcalfe, Gina Gershon, Cheryl Hines and others. Each year, GO Campaign presents an honoree with the Giving Opportunity Award at the Gala in recognition of their work for children throughout the developing world. Past recipients have included Cameron Sinclair, founder of Architecture for Humanity, Blake Mycoskie, founder of TOMS Shoes Lauren Bush-Lauren and Ellen Gustafson, founders of FEED Projects, UN Human Rights Advocate Chris Mburu from the HBO documentary "A Small Act", and anti-trafficking activist Ruchira Gupta. The 2011 gala included an online auction including a set visit to the Twilight Saga: Breaking Dawn movie set and meeting with the film's star Robert Pattinson which sold for $80,000. In 2011, Sumner Redstone donated $100,000 to GO Campaign for the building of two new schools in Cambodia. At the 2012 GO GO Gala co-hosted by Mike White, the grandchildren of Robert F. Kennedy presented Redstone with a special gift from Cambodia in recognition of his generosity. To date, Redstone has donated $350,000 to GO Campaign's efforts to help children around the world. The 2013 Gala was hosted by Adam Shankman and featured performances by Melissa Etheridge, Beth Behrs, and Dermot Mulroney, and guests included Robert Pattinson who was the high bidder on a cello made from recycled trash in Paraguay. Pattinson made a repeat appearance at the 2014 Gala sporting a headline-making new hairstyle. The 2015 Gala was hosted by McGregor and featured a performance by FKA Twigs. Guests at the event included Katy Perry, Vin Diesel, Kate Hudson and Julia Ormond.
Smaller events have included GO Rocks at the Roxy, where youth bands take the stage along with accomplished artists such as Glenn Frey, Ziggy Marley, Don Was and Dennis Quaid; Cars & Casino hosted at TLC/ICON 4x4 (attended by Phoebe Dahl and then fiancee Ruby Rose in 2014 and hosted by Joel McHale in 2015; and hosted events at Soho House West Hollywood. In 2014, Ewan McGregor and his wife hosted an event for GO Campaign at FIKA NYC in Manhattan to celebrate his Broadway debut in The Real Thing. In 2015, artist Shepard Fairey, who frequently deejays at the GO GO Gala, created a GO Campaign t-shirt for his company OBEY with profits from the shirts being donated to GO Campaign.
In 2015, McGregor and Pattinson became official Ambassadors of GO Campaign.
- "Robert Pattinson Sells for a Record-Breaking $80,000". Etonline.com. 2010-12-08. Retrieved 2011-08-22.