GS25

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GS25
Native name
Hangul지에스25
FormerlyLG25 (1990–2005)
TypeSubsidiary
IndustryConvenience stores
Founded1990 (31 years ago) (1990)
HeadquartersGS Tower, 508 Nonhyeon-ro, Gangnam-gu, ,
South Korea, 06141
Number of locations
13,899 (as of June 9, 2020)
Areas served
Key people
Yeon-soo Huh (NED)[1]
ParentGS Retail
Websitegs25.gsretail.com

GS25 (Korean지에스25) is a South Korean chain of convenience stores operated and owned by GS Retail, a subsidiary company of the GS Group. The headquarters of the company are located at the GS Tower in Gangnam-gu, Seoul.[2] As of June 9, 2020, GS25 operates 13,899 stores.[3]

History[edit]

Logo used from 2005–2019

GS25, then known as LG25, opened their first store in Dongdaemun-gu, Seoul in 1990.[citation needed] However, in 2005, GS Group split from the LG Corporation, the name of LG25 was correspondingly changed to GS25.[4] In March 2019, GS25 changed their brand identity for the first time since changing their name to GS25. With the new identity, a new slogan of "Lifestyle Platform" began to be applied to all new store signage.[5] However, as of August 2019, most stores still use the former identity.[citation needed]

Foreign operations[edit]

Vietnam[edit]

In January 2018, GS25 ventured outside of South Korea for the first time in its history by launching a store in Ho Chi Minh City. As of November 2019, GS25 operates 50 stores throughout Vietnam.[6]

References[edit]

  1. ^ "Board of Directors". gs.co.kr. September 3, 2020. Retrieved September 3, 2020.
  2. ^ "Location". gs.co.kr. September 3, 2020. Retrieved September 3, 2020.
  3. ^ Oh, Sang-yong (June 9, 2020). "South Korea: Retail Foods". USDA.gov. United States Department of Agriculture. p. 06. Retrieved September 3, 2020.
  4. ^ Kim, Ji-soo (January 27, 2005). "GS formally splits from LG". Korea JoongAng Daily. JoongAng Ilbo. Retrieved September 3, 2020.
  5. ^ Jeon, Young-sun (March 27, 2019). "GS25 14년 사용 브랜드 이미지 교체". JoongAng Ilbo. Retrieved September 3, 2020.
  6. ^ Kim, Bui (November 1, 2019). "South Korean convenience store chain launches franchise in Vietnam". VnExpress. FPT Group. Retrieved September 3, 2020.

External links[edit]