GV (company)

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FormerlyGoogle Ventures (2009–2015)
IndustryVenture capital
FoundedMarch 31, 2009; 13 years ago (2009-03-31) (as Google Ventures)[1]
FounderBill Maris (founding CEO)[2][3]
Key people
David Krane (CEO)
Total assets$8 billion

GV, formerly Google Ventures, is the venture capital investment arm of Alphabet Inc., founded by Bill Maris,[4] that provides seed, venture, and growth stage funding to technology companies. The firm has operated independently from Google- Alphabet's search and advertising behemoth- since 2015 and makes financially driven[clarify] investment decisions. GV seeks to invest in startup companies in a variety of fields ranging from the Internet, software, and hardware to life science, healthcare, artificial intelligence, transportation, cyber security and agriculture.[5] GV was founded as Google Ventures in 2009.[6]


Logo when known as Google Ventures (2009-2015)

The group was founded on March 31, 2009 with a $100 million capital commitment,[1] by Bill Maris who also became GV's first CEO.[7][8][9] In 2012, that commitment was raised to $300 million annually, and the fund has $2 billion under management.[10] In 2014, the group announced $125 million to invest in promising European startups.[11][12] By 2014, it had invested in companies such as Shape Security.[13] In December 2015, the company was renamed GV and introduced a new logo.[14]

As of 2016, GV has been less active as a seed investor, instead shifting its attention to more mature companies.[15][16] In 2020, GV hired Candice Morgan as the firm's first Diversity & Inclusion Partner[17] and promoted Terri Burns from principal to the firm’s first Black female partner.[18]


In 2013, GV developed an intensive, five-day design process, called a Design Sprint, which helps startups solve problems quickly.[19][20][better source needed] In addition, GV provides portfolio companies with access to operational help after making a financial investment.[21] Full-time partners at GV work with portfolio companies on design and product management, marketing, engineering, and recruiting.[22]

See also[edit]


  1. ^ a b Schonfeld, Erick (2009-04-04). "The Google Ventures Cheat Sheet". TechCrunch. Retrieved 2009-04-15.
  2. ^ Team
  3. ^ "Team | Google Ventures". March 26, 2014. Archived from the original on March 26, 2014.
  4. ^ Bill Maris, CEO Profile
  5. ^ "GV". gv.com. Retrieved 16 December 2015.
  6. ^ "Press". GV. Retrieved 2015-12-09.
  7. ^ "Google Ventures founder Bill Maris is back. Again". Axios.
  8. ^ "Google Ventures and the Search for Immortality". Bloomberg Businessweek.
  9. ^ "Bill Maris Steps Down as CEO of Google Ventures". Fortune.
  10. ^ "Exclusive: Google Ventures beefs up fund size to $300 million a year". Reuters.
  11. ^ Oscar Williams-Grut (28 October 2014). "Bill Maris interview: Google Ventures into Europe". The Independent.
  12. ^ "Google Ventures invests in Europe".
  13. ^ Primack, Dan. "Deals of the day: Shape Security raises $40 million". Fortune. Fortune. Retrieved 14 May 2015.
  14. ^ "Google Ventures Launches Rebranding Initiative". PYMNTS.com. 2015-12-07. Retrieved 2015-12-09.
  15. ^ Chernova, Yuliya (2015-12-06). "Google Ventures Dials Down Seed Deals, Urges Mature Startups to Go Public". WSJ. Retrieved 2018-04-11.
  16. ^ Wong, Joon Ian. "Google's (GOOG) not investing in young startups anymore — Quartz". qz.com. Retrieved 2018-04-11.
  17. ^ Candice Morgan (September 2, 2020). "How to build a race-conscious equity, diversity, and inclusion strategy". Fast Company. Retrieved October 11, 2021.
  18. ^ Courtney Connley (October 22, 2020). "Meet Terri Burns, the youngest and first Black female partner at GV, formerly known as Google Ventures". CNBC. Retrieved June 23, 2021.
  19. ^ "How Google Ventures does rapid prototyping 'design sprints' with its 170 startups". VentureBeat. 14 August 2013.
  20. ^ "Inside A Google Ventures Design Sprint". TechCrunch.
  21. ^ "Will Google Ventures disrupt venture capital?". onstartups.com. Retrieved 2014-02-03.
  22. ^ Manjoo, Farhad (16 April 2012). "Google's Creative Destruction". Fast Company.

External links[edit]