GV Florida Transport

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G.V. Florida Transport, Inc.
Industry Public Transport
Predecessor Florida Liner

1970 (as Florida Liner)

1999 (as GV Florida Transport)
Founder Virgilio Florida Sr.
Headquarters Matucay, Allacapan, Cagayan Valley, Philippines
Area served
Metro Manila - Northern Luzon, Philippines Nuvola Philippines flag.svg
Key people
George Florida
Virgilio Florida Jr.
Harry Florida
Services Public Transport
Owner G.V. Florida Transport, Inc.
Divisions Autobus Transportation
F.Franco Transit
Viva Alladin Transit
Subsidiaries G.M.W. Florida Trans (Sister Company)
Dagupan Bus Co. Inc. (Cagayan Line only)
Dangwa Tranco
Ballesteros Bus Line
JR-EC Transport
Transport Pro Services, Inc.
AJA Transport
Website G.V. Florida Transport

G.V. Florida Transport, Incorporated, previously known as Florida Liner is a Philippine bus company and it is one of the major bus companies in Northern Philippines. it was founded by Virgilio Florida, Sr. in 1970. The company changed its name to GV Florida Transport was incorporated in 1999 and the current twin sons of the management, George Florida and Virgilio Florida, Jr., along with Harry Florida.

The company also offers bus chartering services to individuals and corporations.


The name of the bus company is derived from the founders of the company, the Florida brothers - George Florida and Virgilio Florida, Jr. - of which their initials of their first names were used as the name of the said company.


A GV Florida bus, while parked on its motorpool in Manila.

G.V. Florida Transport, Inc. was incorporated in 1999 by the Father (Virgilio Florida) and Son (George Florida) from Barangay Matucay, Allacapan, Cagayan Valley. That time the now defunct EMC Transportation, Inc. was the largest bus company operating in Cagayan and Quirino provinces. The company operated formerly as Florida Liner, which was founded by Virgilio Florida, Sr. at the end of the 1970s. Even as a new player in the industry back then, GV Florida has attracted the riding public with its ultra-luxury buses; with the distinctive flowery livery, on a pink body color, their company color, adorning the all sides of their buses. G.V. Florida Transport ferries goods and passengers from Metro Manila to Cagayan Valley Region and Ilocos Region. Also, it operates inter-provincial routes between neighboring provinces in Cagayan Valley.

G.V. Florida Transport started its Ilocos Route when they acquired F. Franco Transit and B. Trans. It expanded more with the acquisition of Autobus Transportation's Ilocos line. They also expanded its Cagayan Valley and Isabela route when they acquired Viva Alladin, Ballesteros Express, and Dagupan Bus Company's franchises. With the acquisition of the remaining of Autobus' routes, GV Florida will commence its Baguio City's route.

G.V. Florida Transport is noted for being the first Philippine bus company to introduce the "Sleeper class", with Higer and Golden Dragon sleeper buses currently servicing Manila-Tuguegarao,and Manila-Laoag-Tuguegarao routes.

A sister bus company, GMW Florida Trans Inc., is being operated by the other siblings of George. This company serves the Santiago-Cauayan-Tuguegarao-Laoag and Tuguegarao-Abra via Bantay/Vigan routes.

During the later part of 2011, GV Florida Transport expanded its fleet by purchasing 6 MAN R39 18.350 as part of its Super Deluxe fleet and 20 Exclusively modified PHI Grandeza RM as part of its deluxe fleet. They continued to purchase PHI Grandeza and they used this model to re-body some of their Korean buses. As of year 2013, they now start purchasing Del Monte DM14 Series with Hino RM chassis as their Deluxe and Super Deluxe fleet.

At an early morning of February 7, 2014, a Florida bus with plate number TXT-872 fell into the ravine, located in Sitio Pagang in Barangay Talubin in Bontoc. It was carrying 45 people killing 14 people, including one Dutch and one Canadian national, and Filipino actor Tado Jimenez.

Fare class[edit]

A GV Florida Super Deluxe unit.

G.V. Florida has employed various types of fare classes. These are:

  • Ordinary Fare: (Operating as Dagupan Bus Co. Inc.) seats 50-66 passengers with no Air Conditioner
  • Regular Fare : Seats between 45-50 passengers.
  • Deluxe Class : Seats 41-45 passengers with Restroom.
  • Executive Deluxe Class : Seats 41 passengers with more leg room, Restroom, Air-suspension
  • Super Deluxe Class: 2x1 Spacious seats, 29 seater, 2 LCD, Restroom.(non-stop travel)
  • Sleeper Class : 35 Bunk bed's, 4 T.V.,Restroom for Manila-Tuguegarao travels.(non-stop travel)
    • A/V systems are standard on all units.

The Operating Fleet[edit]

Alt text
GV Florida Transport buses parked on their motorpool.
Bus parked at Carrangalan, Nueva Ecija

G.V. Florida has grown to about 300 buses.

  • Del Monte Motor Works, Inc.
    • Aero Adamant (Regular Fare and Deluxe)(Facelifted to DMMWI Marcopolo)
      • Nissan Diesel RB46S
      • Hino RF821
      • Daewoo BV113
      • Mercedes-Benz OH-1625
    • Aero Extreme (Deluxe)
      • Hino RF821
    • DM09 (Regular Fare and Deluxe)
      • Mercedes-Benz OH-1625
    • DM11 Extensively modified (Regular Fare and Deluxe)
      • Hyundai KMJRJ18SP - Hyundai Aero Express HSX
      • Hyundai KMJRJ18BP - Aero Space LS
      • Daewoo BH116
      • Hino RF821
    • DM14 (Executive Deluxe, Super Deluxe)
      • Hino RM2PSS
    • GD XML6127 Marcopolo replica (Regular Fare, Executive Deluxe and Super Deluxe)
      • Hino RF821
      • Hino RM2PSS
      • Hino RU2PSS
      • Hyundai KMJRJ18SP - Hyundai Aero Express HSX
      • MAN R39 18.350
      • Mercedes-Benz OH1625
      • Nissan Diesel RB46S
      • Hyundai KMJRJ18BP - Aero Space LS
      • Daewoo BH116
  • Hino Motors Philippines
    • Hino MR Series (Deluxe)
      • Hino RM2PSS
    • Hino Grandeza It is exclusively and extensively modified so it will resemble like GD XML6127 Marcopolo. (Regular Fare and Executive Deluxe)
      • Hino RM2PSS
      • Hyundai KMJRJ18BP - Aero Space LS
      • Daewoo BH116
      • Daewoo BH117
      • SsangYong KPDBCBCH1VP
    • Hino Grandecho II It is exclusively and extensively modified so it will resemble like GD XML6127 Marcopolo. (Executive Deluxe)
      • Hino RM2PSS
  • King Long
    • XMQ6127 J3 "Euro Star" (Deluxe)(Face Lifted as GD XML6127)
  • Higer
    • V92W KLQ6129QWE3 (Sleeper bus) (Face lifted as Kinglong XMQ6129Y)
  • Golden Dragon (company)
    • XML6127 "Marco Polo" (Deluxe & Sleeper)

Note: All of their Korean-made units (F-Series) have been either rebodied or sold to other bus companies.


  • Metro Manila
  • Provincial Destinations
  • Tuguegarao City, Cagayan (via Dau/SCTEX or TPLEX) (selected trips via Roxas/Cabatuan) †
  • Aparri, Cagayan
  • Gonzaga, Cagayan
  • Jct luna Abulug, Cagayan (via Laoag or Tuguegarao)†
  • Ballesteros, Cagayan
  • Buguey, Cagayan
  • Santa Ana, Cagayan
  • Lasam, Cagayan
  • Matucay Allacapan, Cagayan
  • Gattaran, Cagayan
  • Baggao, Cagayan
  • Piat, Cagayan (via Dau-SCTEX)
  • Solana, Cagayan
  • Enrile, Cagayan
  • Sanchez-Mira, Cagayan (Via Laoag)
  • Pamplona, Cagayan (Via Laoag)
  • Claveria, Cagayan (Via Laoag)
  • Santa Praxedes, Cagayan (Via Laoag)
  • Banaue, Ifugao
  • Burgos, Isabela
  • Echague, Isabela
  • Quirino, Isabela
  • Jones, Isabela
  • Roxas, Isabela
  • Ilagan City, Isabela (via Dau-SCTEX)
  • San Mariano, Isabela
  • San Mateo, Isabela
  • Santiago City (via Dau-SCTEX)
  • Santo Tomas, Isabela (via Delfin Albano)
  • Tabuk City, Kalinga (via Roxas-Quezon)
  • Solano, Nueva Vizcaya
  • Maddela, Quirino (via Cordon)/(via Cabarrougis)
  • Laoag City, Ilocos Norte (via Dau/Tarlac)
  • Batac, Ilocos Norte
  • Dingras, Ilocos Norte
  • Pagudpud, Ilocos Norte
  • Bacarra, Ilocos Norte
  • Nueva Era, Ilocos Norte
  • Banna, Ilocos Norte
  • Paoay, Ilocos Norte
  • Pasuquin, Ilocos Norte
  • Baguio City, Benguet
  • San Simon, Pampanga
  • San Fernando City, Pampanga
  • Mabalacat City, Pampanga (Via Dau Bus Terminal)
  • Balanga City, Bataan
  • Orani, Bataan
  • Tarlac City, Tarlac

Passengers may board and leave the bus at any point.

  • Inter-Provincial Lines
    • Tuguegarao City-Claveria
    • Tuguegarao City-Sanchez Mira
    • Tuguegarao City-Baguio City via San Jose City
    • Tuguegarao City-Junction Luna, Abulug

Fleet Numbering[edit]

G.V. Florida Transport has its own special numberings on every kind of their units.

  • F-Series - Regular Fare, Korean-made units. (with restrooms).
  • GD-Series - Golden Dragon Marcopolo, DM14 Series and GD Marcopolo Replica from Del Monte Motorworks, and Grandeza from Pilipinas Hino (Deluxe and Super Deluxe).
  • S and HS Series - Sleeper Buses composed of Higer and Golden Dragon Buses.
  • KL Series (KL1 and KL2 only) - Composed of their 2 Kinglong Units (Demoted to Deluxe)
  • J Series - Kia Granbird exclusive fleet numbering
  • 001-999 - Regular and Deluxe Fare original series (with restroom)

See also[edit]