GV Florida Transport

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GV Florida
IndustryPublic Transport
PredecessorFlorida Liner
Founded1911 (as Florida Liner) 1999 (as GVF FLORIDA
HeadquartersMatucay, Allacapan Cagayan, Philippines
Area served
Metro Manila - Northern Luzon, Philippines (Cagayan Valley & Ilocos Region) Nuvola Philippines flag.svg
Key people
George U. Florida
Virgilio U. Florida Jr. (also known as Jun Florida)
Harry D. Florida
ServicesPublic Transport
DivisionsAutobus Transportation
F.Franco Transit
Viva Alladin Transit
SubsidiariesG.M.W. Florida Trans (Sister Company)
Dagupan Bus Co. Inc. (Cagayan Line only)
Dangwa Tranco
Ballesteros Bus Line
JR-EC Transport
Transport Pro Services, Inc.
AJA Transport
WebsiteG.V. Florida Transport

G.V. Florida Transport, Incorporated, previously known as Florida Liner is a Philippine bus company headquartered in Barangay Matucay Allacapan, Cagayan, and is one of the major bus companies in Northern Philippines. it was founded by Virgilio Florida, Sr. in 1970. The company was incorporated in 1999 and currently managed by brothers George Florida and Virgilio Florida, Jr., along with Harry Florida, the current municipal mayor of Allacapan, Cagayan.

The company also offers bus chartering services to individuals and corporations.


The name of the bus company is derived from the incorporators of the company, the Florida brothers - George Florida and Virgilio Florida, Jr. - of which their initials of their first names were used as the name of the said company.


A GV Florida bus, while parked on its motorpool in Sampaloc, Manila.

G.V. Florida Transport, Inc. was incorporated in 1999 by Virgilio Florida and his son, George Florida, from Barangay of Matucay, in the municipality of Allacapan, Cagayan That time, the now defunct EMC Transportation, Inc. was the largest bus company operating in Cagayan and Quirino provinces. The company operated formerly as Florida Liner, which was founded by Virgilio Florida, Sr. at the end of the 1970s. Even as a new player in the industry back then, GV Florida has attracted the riding public with its ultra-luxury buses, with the distinctive flowery livery, on a pink body color, their company color, adorning all sides of their buses. G.V. Florida Transport ferries goods and passengers from Metro Manila to Cagayan Valley Region and Ilocos Region. Also, it operates inter-provincial routes between neighboring provinces in Cagayan Valley.

G.V. Florida Transport started its Ilocos Route when they acquired F. Franco Transit and B. Trans. It expanded more with the acquisition of Autobus Transportation's Ilocos line. They also expanded its Cagayan Valley and Isabela route when they acquired Viva Alladin, Ballesteros Bus Line, and Dagupan Bus Company's franchises. With the acquisition of Autobus' remaining routes, GV Florida will commence its Baguio City's route soon.

G.V. Florida Transport is noted for being the first Philippine bus company to introduce the "Sleeper class" (see below), with Golden Dragon, Higer & Hino RM sleeper buses currently servicing Manila-Tuguegarao,and Manila-Laoag-Tuguegarao routes

A sister bus company, GMW Florida Trans Inc., is being operated by the other siblings of George. This company serves the Santiago-Cauayan-Tuguegarao-Laoag and Tuguegarao-Abra via Bantay/Vigan routes.

During the later part of 2011, GV Florida Transport expanded its fleet by purchasing initial fleet of 6 MAN R39 18.350 as part of its Super Deluxe fleet and 20 Exclusively modified PHI Grandeza RM as part of its deluxe fleet. They continued to purchase PHI Grandeza and they used this model to re-body some of their Korean buses. As of year 2013, they started purchasing DM14 Series (body assembled by Del Monte Motor Works, Inc.) with Hino RM chassis as their Deluxe and Super Deluxe fleet.

At an early morning of February 7, 2014, a GV Florida bus with plate number TXT-872 fell into the ravine, located in Sitio Pagang in Barangay Talubin in Bontoc. It was carrying 45 people that killed 14 people, including one Dutch and one Canadian national, and Filipino comedian & actor Tado Jimenez.

The Land Transportation Franchising Regulatory Board (LTFRB) was imposed a 30-day preventive suspension to all 186 bus units including of its franchised units on February 10, 2014 after the incident.

Recently, GV Florida Transport continues to expand its bus units such as Higer U-Tour Series, Hino RM with Grandecho II Series (body assemble by Pilipinas Hino Inc) & DM16 S1 Series (body assembled by Del Monte Motor Works, Inc.) as part of Deluxe fleet . As of today, they have acquired Hino RM with Kinglong XMQ6129Y Front & Rear fascia with Golden Dragon XML6127 "Marcopolo" side & combination of Hino Grandeza Series Foglamps (custom body made by GV Florida Bus Body) as part of irs Deluxe and new Sleeper Class fleets.

Fare class[edit]

A GV Florida Super Deluxe unit.

G.V. Florida has employed various types of fare classes. These are:

  • Regular Air Conditioned Fare : Seats between 45-50 passengers.
  • Deluxe Class : Seats 41-45 passengers with Restroom (with Air Suspension)
  • Executive Deluxe Class : Seats 41 passengers with more leg room, Restroom, Air-suspension
  • Super Deluxe Class: 2x1 Spacious seats, 29 seater, 2 LCD, Restroom.(non-stop travel)
  • Sleeper Class : 35 Bunk bed's, 4 T.V.,Restroom for Manila-Tuguegarao travels.(non-stop travel)
    • Audio & Video systems are standard on all units.

The Operating Fleet[edit]

GV Florida Transport buses parked on their motorpool.
Bus parked at National Highway in Barangay Capintalan Carranglan, Nueva Ecija (near Dalton Pass, the gateway going to Cagayan Valley)

G.V. Florida has grown to about 300 buses.

  • Del Monte Motor Works, Inc.
    • DM09 (Regular Fare and Deluxe)
      • Mercedes-Benz OH-1625
    • DM11 Extensively modified (Regular Fare and Deluxe) (in process of phasing out)
      • Hyundai KMJRJ18SP - Hyundai Aero Express HSX
      • Hyundai KMJRJ18BP - Aero Space LS
      • Daewoo BH116
    • DM14 Series I (Regular, Executive Deluxe, Super Deluxe & Sleeper Class)
      • Hino RM2PSS
    • GD XML6127 Marcopolo replica (Regular Fare, Executive Deluxe and Super Deluxe)
      • Hino RF821
      • Hino RM2PSS
      • Hino RU2PSS
      • Hyundai KMJRJ18SP - Hyundai Aero Express HSX
      • MAN R39 18.350 HOCL
      • Mercedes-Benz OH1625
      • Nissan Diesel RB46S
      • Hyundai KMJRJ18BP - Aero Space LS
      • Daewoo BH116
      • Kia Granbird (SD-I Greenfield, SD-II Parkway, & HD Sunshine)
    • DM16 Series I (Executive Deluxe)
      • Hino RM2PSS
  • Hino Motors Philippines
    • Hino MR Series (Deluxe)
      • Hino RM2PSS
    • Hino Grandeza - It is exclusively and extensively modified so it will resemble like GD XML6127 Marcopolo. (Regular Fare and Executive Deluxe)
      • Hino RM2PSS
      • Hyundai KMJRJ18BP - Aero Space LS
      • Daewoo BH116
      • Daewoo BH117
      • SsangYong KPDBCBCH1VP
      • Kia Granbird (SD-I Greenfield, SD-II Parkway, & HD Sunshine)
    • Hino Grandecho II - It is exclusively and extensively modified so it will resemble like GD XML6127 Marcopolo. (Executive Deluxe)
      • Hino RM2PSS
  • King Long
    • XMQ6127 J3 "Euro Star" (Deluxe)(Face Lifted as GD XML6127 with Kia Grandbird Parkway Series Headlights)
  • Higer
    • V92W KLQ6129QWE3 (Sleeper bus) (Face lifted as Kinglong XMQ6129Y)
    • A80 KLQ6123KQ U-Tour (Deluxe)
  • Golden Dragon (company)
    • XML6127 "Marco Polo" (Deluxe & Sleeper)

Note: All of their Korean-made units (F-Series) have been either rebodied, in processing to demoted into GMW Trans or sold to other bus companies.


Passengers may board and leave the bus at any point.

Fleet Numbering[edit]

G.V. Florida Transport has its own special numberings on every kind of their units.

  • F-Series - Regular Fare & 2 unit Deluxe. Korean-made units. (with restrooms).
  • GD-Series - Golden Dragon XML6127 Marcopolo, DM14 & DM16 Series and GD Marcopolo Replica from Del Monte Motor Works, Inc and Grandeza from Pilipinas Hino (Regular Fare, Deluxe and Super Deluxe).
  • S and H Series - Composed of Higer, Hino, and Golden Dragon Sleeper Buses.
  • KL Series (KL1 and KL2 only) - Composed of their 2 Kinglong Units (Demoted to Deluxe)
  • J Series - Kia Granbird exclusive fleet numbering (Regular Fare)
  • 001-999 - Regular and Deluxe Fare original series (with restroom)

See also[edit]