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Gad was the name of the pan-Semitic god of fortune, and is attested in ancient records of Aram and Arabia. Gad is also mentioned by the Book of Isaiah (Isaiah 65:11 - some translations simply call him (the god of) Fortune), as having been worshipped by a number of Hebrews during the babylonian captivity. Gad apparently differed from the god of destiny, who was known as Meni. The root verb in Gad means cut or divide, and from this comes the idea of fate being meted out.
It is possible that the son of Jacob named Gad is named after Gad, although the text presents a different reason, the (ketub) quotation of Zilpa (Gad's mother) giving the reason of Gad's name could be understood that way.
How widespread the cult of Gad, the deity, was in Canaanite times may be inferred from the names Baalgad, a city at the foot of Mount Hermon, and Migdal-gad, in the territory of Judah. Compare also the proper names Gaddi and Gaddiel in the tribes of Manasseh and Zebulun (Numbers 13:10, 11). At the same time it must not be supposed that Gad was always regarded as an independent deity. The name was doubtless originally an appellative, meaning the power that allots. Hence any of the greater gods supposed to favour men might be thought of as the giver of good fortune and be worshiped under that title; it is possible that Jupiter, the planet, may have been the Gad thus honoured - among the Arabs the planet Jupiter was called the greater Fortune (Venus was styled the lesser Fortune).
Gad is the patron of a locality, a mountain (Kodashim, tractate Hullin 40a), of an idol (Genesis Rabbah, lxiv), a house, or the world (Genesis Rabbah, lxxi.). Hence "luck" may also be bad (Ecclesiastes Rabbah, vii. 26). A couch or bed for this god of fortune is referred to in the Mishnaic tractate Nedarim 56a).