Gaia, Inc.

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Gaia, Inc.
Traded asNASDAQGAIA (Class A)
Russell 2000 Component
IndustryVideo production
Founded1988; 31 years ago (1988)
Boulder, Colorado, U.S.
FounderJirka Rysavy

Gaia, Inc., formerly Gaiam, Inc., is a global digital pseudoscience and yoga video streaming service and online community delivering curated media to 515,000 subscribers in over 185 countries.[1] Its brands include Gaiam TV which changed its name to Gaia in 2016.[2] The site contains video and written articles that cover the topics of yoga, psychedelics and pseudoscience.[3][4] Hosted media topics focus on fringe theories, conspiracy theories, and alternative medicine.[5] Gaia has received criticism of its promotion of falsified content about aliens.[6][7]


Gaiam was founded in Boulder, Colorado in 1988 by Jirka Rysavy.[8] His vision was to serve the "conscious consumer", a group subsequently named the "Cultural Creatives" by sociologist Paul Ray in 1996: educated consumers who make purchasing decisions based on their values.[9] Paul Ray now serves on Gaiam's board of directors. The company was named after Gaia, a mother earth deity important for the Minoan civilization of ancient Crete, and referencing the Gaia hypothesis.

In 2003, it bought a 50.1% share in its UK distributor Leisure Systems International (LSI). LSI subsequently changed its name to Gaiam Ltd.[10] In May 2008 however the UK directors of Gaiam Ltd bought back their share of the business and changed the company name again to HAB International Ltd. In 2001, Gaiam merged with Real Goods Solar, a California-based company specializing in the production and distribution of solar power systems, other renewable energy equipment, and off-grid/sustainable living products.[11] In 2005, Gaiam acquired the media assets of GoodTimes Entertainment Inc. and Jetlag Productions which included brands such as GT Xpress, The FIRM, and Billy Blanks.[12]

Gaiam launched Real Goods in 2008 to provide "off grid living" items like solar power invertors and tankless water heaters. In 2007, Gaiam acquired both[13] and[14] for a greater community presence. Zaadz then was renamed, but it was deemed unprofitable and eventually it was shut down in 2010. In 2012, Gaiam acquired a DVD distributor from Universal Music Group Distribution (a subsidiary of Vivendi) and merged it with its home entertainment division, forming Gaiam Vivendi Entertainment.[15][16]

In May, 2019, USA Today ranked Gaia, Inc as the world's fastest growing retailer.[17]


In 2011, Gaiam, Inc announced the launch of Gaiam TV,[18] which was renamed to Gaia in November 2015.[19] The site is a subscription and streaming service for videos on yoga and meditation and spirituality, as well as films and documentaries on pseudoscience (UFOlogy, psychics), alternative medicine (energy healing, prayer healing, detox and ayurveda), and conspiracy theories (chemtrails, the New World Order and secret space missions) as well as pseudohistory (with a focus on lost ancient technologies).

A show hosted by George Noory,[20] covers several pseudoscientific topics such as psychic vampires, hollow earth theory, and mummified aliens.[6][21][22] This content has been criticized as misleading or falsified.[6][7] Videos feature individuals, such as Rodney Yee and Jillian Michaels, as well as Deepak Chopra and The Dalai Lama.

The site has also courted controversy within the pseudoscientific community. It has been accused by the director of the International UFO Congress of being sensationalist. The site has been accused of Luciferianism and using directed-energy weapons by a former content producer, Patty Greer. The site subsequently sued her for slander in August 2018[23][24] and again in December 2018.[25]


  1. ^ Gaia Press Release titled “Gaia Reports Third Quarter 2018 Results” dated November 5, 2018.
  2. ^ Miller, Ben (11 May 2016). "Gaiam metamorphosis: Will sell its yoga brand and also change its name". Denver Business Journal. Archived from the original on 18 August 2016. Retrieved 8 August 2016.
  3. ^ "Documentaries of". Archived from the original on 2019-01-13. Retrieved 2019-01-13.
  4. ^ Murphy, Duane Paul (2018-09-25). "The Gaia Deception: Digital New Age Nonsense". Retrieved 2019-05-21.
  5. ^ "Topics of". Gaia. Archived from the original on 2019-01-10.
  6. ^ a b c "An ancient, mummified alien has been found, group claims". The Independent. 2017-06-26. Retrieved 2018-04-02.
  7. ^ a b "FACT CHECK: Did Researchers Find a Mummified, Three-Fingered Alien in Nazca, Peru?". Retrieved 2018-04-02.
  8. ^ 'Gaiam Third Child of Entrepreneur Rysavy,' Boulder County Business Report, November 1, 1998, p. 1.
  9. ^ Ray, P. H. (2001). The Cultural Creatives: How 50 Million People Are Changing the World. New York: Broadway
  10. ^ Gaiam, Inc. (2003). 10-K Annual Report 2003. Retrieved December 20, 2012 from Gaiam Corporate Website Archived June 16, 2012, at the Wayback Machine
  11. ^ 'Gaiam, Real Goods to Merge,' Denver Post, October 17, 2000, p. C2.
  12. ^ Gaiam closes GoodTimes Entertainment Deal at $35M" Archived 2013-12-14 at the Wayback Machine. Denver Business Journal. 9-14-2005. Retrieved 12-20-2012.
  13. ^ "Gaiam, Zaadz, LIME Media & Conscious Enlightenment Create Unified Source for LOHAS". Bloomberg. 6-6-2007. Retrieved 12-20-2012
  14. ^ Zaadz: Green Living Social Network Acquired" Archived 2013-01-26 at the Wayback Machine. Mashable. 6-6-2007. Retrieved 12-20-2012
  15. ^ Gaiam Completes Acquisition of Vivendi Entertainment Creating Gaiam Vivendi Entertainment, the Nation’s Largest Independent Content Distributor - MarketWatch Archived 2012-05-05 at the Wayback Machine
  16. ^ "Gaiam Acquires Vivendi Entertainment: Deal creates major indie distrib of nontheatrical content" Archived 2012-06-29 at the Wayback Machine. Variety Magazine. 4-3-2012. Retrieved 12-20-2012
  17. ^ "Among the world's 20 fastest growing retailers, Amazon just ranks at No. 4". USA TODAY. Retrieved 2019-05-20.
  18. ^ Gaiam, Inc (2011). 10-K Annual Report 2011. Retrieved December 20, 2012 from Gaiam Corporate Website. Archived February 1, 2014, at the Wayback Machine
  19. ^ "Gaiam TV Is Now Gaia." Retrieved 24 November , 2015, from Gaia corporate website. Archived 2015-11-25 at the Wayback Machine
  20. ^ "George Noory's Online TV Show Launches December 14th" Archived 2014-02-03 at the Wayback Machine. All Access. 12-11-2012.
  21. ^ "'Alien' mummies likely to be distorted, stolen Nazca bodies". NewsComAu. Retrieved 2018-04-02.
  22. ^ Heaney, Christopher. "The Racism Behind Alien Mummy Hoaxes". The Atlantic. Retrieved 2018-04-02.
  23. ^ Pampuro, Amanda (2018-08-21). "Gaia Hits Filmmaker Patty Greer With an Old-School Weapon: a Lawsuit". Westword. Retrieved 2019-01-14.
  24. ^ "UFO filmmaker who called former client 'Luciferian' sued for defamation". BusinessDen. 2018-08-09. Retrieved 2019-01-14.
  25. ^ Pampuro, Amanda (2018-12-31). "Slander Suit Against Filmmaker Patty Greer Dismissed, Then Refiled". Westword. Retrieved 2019-01-14.

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