Gain (detergent)

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Gain Detergent
Gain logo.png
Laundry Detergent
Product type Heavy-duty synthetic detergent
Owner Procter & Gamble
Country United States
Introduced 1969[1]
Markets United States, Canada, Europe, Latin America, India , Israel, Morocco, Philippines, Saudi Arabia, Turkey, Vietnam

Gain is a brand of detergent made by Procter & Gamble.


Gain was introduced in 1969 as a powerful, stain-removing detergent. In 1981, the brand's focus was re-positioned to market Gain as a detergent offering a unique, fresh scent.


Gain has acquired more than one billion dollars in sales and is Procter & Gamble's 8th largest brand in dollar sales in the US. Gain's success can be accredited to not only its pleasant scent. Procter & Gamble also expanded the Gain line with a variety of scents with their detergent line in both powder and liquid. Gain liquid fabric softener, dryer sheets, dryer bars and in-wash scent booster were also introduced to the market. Gain also offers a dishwashing liquid with the famous scents. The scents of Gain became so popular that P&G offers Gain scents with their other popular products including Febreze, Mr. Clean, Swiffer and Cascade products.[2]


Gain has branched out into the advertising by using Wanda Sykes and their official Scent Matchmaker. Sykes is also creating YouTube videos to interact with consumers and help match them with scents that fit them best.[3]

Gain's Million Dollar Video Contest[edit]

In the summer of 2011, Gain detergent sponsored the "I Use Gain and I smell Like a Million Bucks." A grand prize of one million dollars was offered which was the largest guaranteed prize in video contest history. After several weeks of voting on Facebook, Lance Merkley of Richmond, WA was declared the winner of the public votes and the $1,000,000 prize.[4]